Emerald is seeking a Social Media and Email Marketing Manager to create and manage organic, paid and sponsored content, develop strategies to grow social and email audience, and increase engagement for Overland Expo. You will be an in-house content creator, and a vital part of the marketing team in charge of execution and evaluation of our e-newsletter, email marketing strategy, social media channels, and digital marketing strategy. You will work closely with our Marketing, Editorial & Sales team members in the planning, creation, and execution of various digital marketing campaigns, community development, and programs to support our multiple strategic objectives.
The Social Media and Email Marketing Manager is responsible for managing branded content and organic social media posts + email strategies and the corresponding statistics, strategic distribution of content through various digital channels, and fostering growth and community engagement across various channels. The content you create will serve a visually sophisticated, creative audience with a hunger for community.
This position can be performed from any of our US-based offices or remotely from anywhere within the US.
Social Media Responsibilities:
- Curate a regular cadence of organic content for social channel distribution across all social channels.
- Create and edit graphics, photography, videos, reels, and other content for Overland Expo.
- Track and evaluate engagement to inform future campaigns and strategies.
- Manage a daily cadence of social media posts on Instagram, Facebook, and weekly on LinkedIn developing new strategies to increase interaction.
- Correspond and engage with community members who inquire about our events via social media (comments & DMs)
- Collaborate with Marketing Managers and Editors to develop comprehensive digital content and social media strategies for advertisers and sponsors of custom content.
- Collaborate with Marketing to develop social campaigns designed to drive audiences to attend events (consumer, exhibitors, sponsors, etc.)
- Oversee and manage paid search & social marketing strategies including Instagram & Facebook + Google AdWords and YouTube campaigns collaborating with a digital marketing agency.
- Leverage current branding and positioning to communicate with a unique voice for the brand’s network- always seeking to keep content fresh, unique & engaging.
- Work with the graphic design team to create, post and edit social content including banners, text, links, graphics, video, audio, and asset libraries.
- Conceive new content ideas for the brand, based on emerging technologies and trends.
- Define KPIs by social channel and devise strategies to meet established goals.
- Create new methods to engage with brand audiences and develop lead generation campaigns to drive new follows.
- Communicate with industry professionals and influencers via social media to create a strong network of brand advocates and develop a social media influencer program.
- Coordinate with all necessary stakeholders to meet sponsor requirements and campaign deadlines.
- Conduct research into new strategies and trends to increase the effectiveness of campaigns and to make new inventory idea recommendations.
- Manage outside photo and video creators at events and develop shot lists for all event content.
- Capture custom photo & video content at each of the events for posting across social channels.
- Provide reporting to sales on advertiser campaigns.
- Request, track, and manage all sponsored digital content asset deliverables (social, email, sponsored editorial, etc), and maintain content calendars and asset trackers - collaborating with team to guarantee fulfillment
Email Marketing Responsibilities:
- Curate the weekly e-newsletter, Overland News, working with editorial, marketing and sales teams.
- Manage a calendar of and curate content for client/sales driven email campaigns, attendee email marketing campaigns leading into each Overland Expo event, and other email campaigns as assigned, working with the editorial, sales and marketing teams.
- Develop and execute marketing automation campaigns to drive event attendance and add-on purchases by attendees and clients.
- Track and evaluate engagement to inform future campaigns and strategies.
- Work closely with Marketing Managers and Editors to develop comprehensive content and email marketing strategies for advertisers and sponsors of custom branded content.
- Leverage current branding and positioning to communicate with a unique voice for the brand’s network - always seeking to keep content fresh unique & engaging.
- Create graphics and videos using tools like Canva - and work with the graphic design team to create email content including custom headers, banners, text, links, graphics, video, audio, and asset libraries.
- Conceive new products and develop email subscriptions lead gen campaigns based on existing and emerging technologies and trends.
- Define KPIs by email marketing channel and devise strategies to meet established goals.
- Create new methods to engage with brand audiences using email marketing.
- Develop lead generation campaigns to drive new e-mail subscriptions.
- Coordinate with all necessary stakeholders to meet sponsor requirements and campaign deadlines.
- Conduct research into new strategies and trends to increase the effectiveness of campaigns and to make new inventory idea recommendations.
- Provide reporting to sales on advertiser campaigns.
- 3+ years marketing experience required, specific to social media, email marketing, and paid search + social digital marketing management (Facebook, Instagram, YouTube, GoogleAds)
- Copywriting experience with samples of recent work
- Experience with social media tools such as Hootsuite, Later, etc.
- Experience with HubSpot, Mailchimp and Pardot workflows
- Strong iPhone photography and videography skills; graphic design skills
- Strong graphic design skills
- Strong project management, writing and reporting skills
- Takes initiative and demonstrates flexibility in time and attitude to get the job done
- Excellent interpersonal, verbal and written communication skills
- Proactively applies best practices from other assignments that improve process or performance
- Handles immediate requests for information providing utmost level of customer service and information
- Keeps current on industry trends and is familiar with industry in which they focus as well as customer needs in those markets
- Attends all Overland Expo events and provides on-site support as assigned
- Administrative responsibilities such as processing invoices, budget reconciliation, customer service, and other duties
ABOUT EMERALD
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $65,000-70,000 (Bonus Eligible)
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX.com.
