Summary
WORKING FOR THE CITY OF MCKINNEY
Working for the City of McKinney is more than a job. It is an opportunity to make a meaningful difference in the lives of others. It is also an opportunity to have a hand in the development of one of the fastest growing communities in the nation. Proudly recognized on the Top Workplaces USA list by USA TODAY, our team is dedicated to making McKinney one of the best places to work, live, and raise a family. That’s why we exist. Join us and start making a difference today.
OUR CORE VALUES
City of McKinney employees work hard and at a very fast pace. However, we also look after and support one another. All of us are guided by four employee-inspired core values – Respect, Integrity, Service, and Excellence (RISE). We are also supported by servant-based leaders who foster and support a healthy, family-oriented culture. All new employees are expected to embrace and live by our core values and commit to helping us sustain our exceptional work environment as a high-performance organization (HPO).
Summary Of Position
Under the direction of the Visit McKinney Executive Director and working closely with the Visit McKinney Senior Communications & Media Specialist, coordinates innovative digital marketing campaigns; provides input on marketing initiatives from conception through completion; and acts as primary Destination Tourism social media content creator for McKinney. The primary objective of this position is to support the Senior Communications & Media Specialist through digital content creation. This position will aid Visit McKinney through creative storytelling and must have an eagerness to learn and share the stories that make our destination unique for visitors and residents alike. This position is for a well-rounded communications professional with a strong overall communication and writing background, and experience in all forms of digital media (social, video, web) as well as print materials, media relations, and marketing.
Essential Functions/Knowledge, Skills, & Abilities
GENERAL EXPECTATIONS FOR ALL EMPLOYEES
In order for us to continue to achieve our primary function of making McKinney a better place to live, work, and raise a family, we hold these expectations for all employees.
- Learn and demonstrate an understanding of how team, department, and City goals are interconnected.
- Contribute to a positive work culture.
- Maintain regular and reliable attendance.
- Ability to assess his/her work performance or the work performance of the team.
- Contribute to the development of others and/or the working unit or overall organization.
- Ability and willingness to work as part of a team, to demonstrate team skills, and to perform a fair share of team responsibilities.
- Ability to continuously learn and develop through a mix of internal and external training opportunities, and if applicable, encourage subordinates to do the same.
Essential Duties And Responsibilities
- Plays a key role in the Visit McKinney Communications team’s implementation of the organization’s destination marketing plan through digital communications strategies.
- Coordinates social media content and other digital communications methods to promote McKinney as a destination.
- Assists the Senior Communications & Media Specialist with the Weekend Update Newsletter production, Visit Widget App updates, website (CMS and CRM), and sharing/repurposing blog content where applicable.
- Provides input on the development of relevant, integrated, and cost-effective cross media marketing campaigns to deliver creative excellence against campaign goals.
- Ensures creative content delivers on overarching strategy and brand strategy.
- Works in coordination with the Visit McKinney Senior Communications & Media Specialist to ensure that content is distributed through the most effective channels.
- Coordinates the day-to-day delivery of Visit McKinney’s digital creative content.
- Researches advertising opportunities and works with the Senior Communications & Media Specialist on digital advertising buys and promoted posts.
- Communicates with a variety of constituent audiences, broadens McKinney’s image, expands the collective brand, and instills confidence in our community.
- Fosters positive interaction between city government and the people it serves.
- Assists with communications outreach and project-based marketing plans.
- Gathers information and builds communications content by working with team members at all levels of the organization and building relationships with Visit McKinney tourism/hospitality partners.
- Measures work effectiveness by recording results and progress of communications activities to determine effectiveness.
- Edits, and quality-checks communications materials.
- Represent the organization at events, conferences, and community meetings to promote its mission and initiatives.
- Works on special marketing projects and events.
- Performs related work as required.
- Complies with all written city policies and procedures.
- Adheres to assigned work schedule as outlined in city and department attendance policies and procedures.
- Maintains availability to work after regular work hours/weekends as events, meetings and program needs dictate.
Other Job Functions
- Perform other duties as assigned or directed.
Knowledge, Skills, Abilities, And Behaviors
- Ability to embrace and embody the City’s core values of Respect, Integrity, Service, and Excellence (R.I.S.E.).
- Ability to communicate effectively with peers, supervisors, subordinates, and people to whom service is provided.
- Ability to produce desired work outcomes, including quality, quantity, and timeliness.
- Ability to plan and organize work, time, and resources.
- Proficient in AP style.
- Uses strong proofreading skills and attention to detail.
- Ability to convey complex information in a way that is relevant, and in plain but compelling language.
- Thorough knowledge of integrated communications and marketing strategies.
- Strong project coordination skills and a comfort level working in a fast-paced, demanding environment, juggling multiple projects concurrently and thoroughly.
- Detailed, deadline oriented with a focus on quality and exceptional writing skills a must.
- Flexibility, enthusiasm, creativity, professionalism, diplomacy, and extreme attention to detail are essential.
- Ability to work within cross-functional teams and with external partners to share information effectively.
- Build professional relationships with internal staff and customers.
- Offer flexibility and adaptability, especially during times of change and stress.
- Experienced in developing communications plans.
- Communicate effectively both orally and in writing.
- Experienced in coordinating complex projects on strategy and within budget.
Required Qualifications
MINIMUM QUALIFICATIONS
Any work related experience resulting in acceptable proficiency levels in the below Minimum Qualifications may be an acceptable substitute.
Bachelor’s degree in Public Relations, Journalism, Marketing or closely related field or equivalent to an Associate’s Degree and two (2) years of previous experience that includes a combination of project management, creative services, public relations, communications, writing, and marketing; or an equivalent combination of training, experience or education. A record of creative achievement and driving creative innovation. Must be able to work with minimal supervision, see the big picture, and show initiative in performing job duties and tying work to strategic communications and marketing plans and objectives. Proficiency in digital media channels (Facebook, Instagram, Pinterest, YouTube, LinkedIn, and Vimeo), Canva, PowerPoint, Excel, and other day-to-day business programs. Must be able to show an extensive portfolio displaying social media management skills, including written narrative, photography, and digital reel creation.
Preferred Qualifications
- Familiarity with basic graphic design principles, use of web CMS/CRM, video production, Sprout Social, and Robly or Mailchimp (an online digital communications/newsletter tool), and Adobe Creative Suite is a plus, in addition to a well-rounded communications background.
CONDITIONS OF EMPLOYMENT
- Must pass a drug screen and background check.
- Must have Class C Texas Driver’s License.
Physical Demands/Supplemental
PHYSICAL DEMANDS
While performing the duties of this job, the employee is frequently (over 2/3 of the time) required to listen, talk, sit, and work on the computer. The employee is (between 1/3 and 2/3 of the time) required to stand and walk. The employee is rarely (under 1/3 of the time) required to reach, touch, handle or feel objects, and lift and/or exert force up to ten (10) pounds. Close vision and color vision are special vision requirements.
WORK ENVIRONMENT
There is limited exposure to environmental conditions. Candidate must be comfortable working in a fast- paced, dynamic environment.
The above statements describe the general nature and level of work being performed as of the date of preparation and approval. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of the position. Employees holding this position will be required to perform any other job-related duties as requested by management. The job description does not constitute an employment agreement between the employer and employee, and all requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
The City of McKinney is an equal opportunity employer (EOE) committed to an alcohol / drug free workplace and to providing equal opportunities regardless of age, race, color, gender, religion, national origin, marital status, veteran status, disability or any other legally protected status.
