The Texas Independent Automobile Dealers Association (TIADA) is dedicated to serving independent auto dealers across Texas through advocacy, education, and resources. We are seeking an experienced marketing and communications professional to lead our efforts in promoting the association, engaging our membership, and driving strategic growth.
Position Overview
The Director of Marketing and Communications is responsible for developing and implementing marketing strategies that enhance TIADA’s visibility, increase member engagement, and promote the association’s events, products, and services. This role oversees all member communications across multiple platforms, ensuring a consistent and compelling brand message.
Key Responsibilities
Marketing & Branding
- Develop and oversee marketing strategies for annual membership campaigns, association events, and all TIADA products, services, and programs.
- Manage branding and messaging consistency across all platforms.
Communications & Content Management
- Serve as Editor of Texas Dealer magazine, overseeing content development and production.
- Manage TIADA’s industry e-newsletter, mass communications, and chapter newsletters.
- Oversee all social media platforms, ensuring regular, engaging, and informative content.
- Maintain and update association websites to optimize user experience and accessibility.
Strategic & Administrative Responsibilities
- Operate within the established budget and contribute to the development of the annual communications budget.
- Represent TIADA professionally at industry events, maintaining strong relationships with members and stakeholders.
- Work collaboratively with staff and leadership to support TIADA’s mission and objectives.
Qualifications & Skills
- Bachelor’s degree in marketing, communications, journalism, or a related field, OR at least four years of relevant experience.
- Strong background in both digital and print marketing strategies.
- Excellent writing, editing, and content development skills.
- High proficiency in Microsoft Office and Creative Suites applications.
- Experience managing websites and social media platforms for an organization.
Why Join TIADA?
- Work with a dedicated team in a dynamic and impactful industry.
- Opportunity to shape the association’s marketing and communication strategy.
- Travel and networking opportunities within the automotive industry.
- Some flexibility to work schedule offered.
- Wellness and phone stipend.
If you are a strategic marketing professional with a passion for member engagement and communications, we encourage you to apply! Please send resume and salary requirements to: recruitment@txiada.org
