ORGANIZATION SUMMARY:
Since its foundation through an Act of Congress in 1964, the National Aviation Hall of Fame (NAHF) has confidently honored, celebrated, and shared the vision, innovation, skill, and courage of national heroes who lent their genius to further our nation’s aerospace legacy. Two hundred fifty-one of the nation’s premier air and space pioneers have been inducted to date. The NAHF’s Heritage Hall and Education Center, located in Dayton, Ohio, welcomes nearly 400,000 visitors each year to share and celebrate our Enshrinees, their accomplishments, and their impact on developments in aviation, from early flight to space travel.
To help break down barriers and ensure that all children have equal access to quality aviation and aerospace education, the NAHF developed and launched a comprehensive STEAM-based education program, Discovering Flight: Learning with the NAHF. With partners at ThinkTV/PBS and support from The Ohio Department of Education, the NAHF has launched the nation’s only standards-aligned aviation and aerospace STEAM classroom curriculum for grades PreK-6. The program has reached more than 6,500 classrooms over 200,000 students.
For more information on the National Aviation Hall of Fame, please visit nationalaviation.org.
BASIC FUNCTION SUMMARY: The Communications & Membership Manager is responsible for planning and implementing the organization's member communications, marketing initiatives, social media, and other digital activities, as well as managing the organization’s brand to raise awareness of the organization.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Plans and implements marketing campaigns/programs for organization events, programs, membership, sponsorship, and other priorities.
- Develops and executes comprehensive marketing and communications strategies and plans that align with the organization’s goals.
- Writes compelling copy for various communication channels including website, social media, and e-newsletter that resonates with target audiences and drives engagement/brand awareness.
- Responsible for the creation, production, and distribution of monthly e-newsletters and e-blasts.
- Interprets and analyzes digital analytics and data and shares insights, industry trends, and recommendations to support marketing and communication efforts.
- Works with staff, contractors, and interns to accomplish the organization's goals.
Email Marketing
- Manages email marketing analytics/reporting and adjusts email marketing techniques based on data available.
- Plans, writes, and edits high-quality copy that drives engagement and achieves communication objectives.
- Crafts content with appropriate tone, voice and brand for multiple segmented audiences.
- Responsible for developing campaigns/workflows/automated messaging campaigns.
- Responsible for maintaining up-to-date email list and planning/creating content in email marketing systems (Constant Contact).
- Researches/tests new trends in email marketing.
Membership
- Devise and deliver membership recruitment and retention strategies and campaigns, ensuring new or existing categories of membership are effective and fit for purpose while improving membership totals.
- Identify membership recruitment and retention opportunities or threats within the sector and maintaining an overview of best practices and innovation in member services.
Social Media
- Manages social media calendar including planning editorial content.
- Responsible for daily monitoring and engagement of each social media channel.
- Responsible for weekly content creation to include multiple platforms (X, LinkedIn, Facebook) and image/video/graphic creation.
- Conducts advanced social media analytic reporting.
- Manages paid media campaigns.
- Manages live social media on-site during events. (filming, photography, content creation)
- Research and test new trends in social media.
ESSENTIAL USE OF TOOLS:
- Solid understanding, display of skill, and knowledge of computer software and online products including Microsoft Office 365 (Word, Excel, Access, Outlook, PowerPoint); Google Workspace; e-mail marketing (Constant Contact); online meeting platforms (Meet, Zoom, Teams); Design and Creative Tools (Canva, Adobe Creative Suite); and Constituent Relationship Management software (Little Green Light preferred).
- Seasonal intern support management.
ESSENTIAL TRAINING/CERTIFICATIONS:
- Bachelor’s degree in communications, marketing, or related field
- 2 years experience in marketing, social media, email marketing, preferably with a non-profit, membership organization, or aviation-related organization.
ESSENTIAL SKILLS/KNOWLEDGE:
- Strong writing, editing, interpersonal, and verbal communication skills required.
- Strong understanding of social media platforms, online community building, and digital analytics.
- Graphic design and video editing/production skills are a plus.
- Strong messaging abilities that showcase the NAHF brand, tone, and voice for a variety of mediums (social media, web, email, press releases, long-form).
- Broad experience in Marketing and Communications principles for the non-profit sector.
- Ability to oversee and grow membership programs, including member recruitment, engagement, and retention. Skilled in developing member benefits, managing membership databases, and creating targeted communication strategies to enhance member satisfaction and loyalty.
- Strong problem-solving skills and attention to detail.
- Ability to leverage technology and organizational skills effectively.
- Ability to work independently, proactively, and collaboratively with team members.
