The Marketing Coordinator's role is to support the Marketing Team with daily tasks, collaborating with the Operations, Estimating, Leadership, and Business Development Teams as necessary. They are instrumental in promoting construction services and products, particularly through managing social media platforms for outreach and engagement. Additionally, they contribute to crafting marketing strategies, producing merchandise for clients and employees, assisting in market research, and upholding the JDL brand and image. Success in this position hinges on effective communication, strong organizational skills, and analytical abilities.
Responsibilities:
- Assist in the preparation of project bid and interview materials including creating professional proposals, cover letters, resumes and presentations
- Maintain marketing collateral including advertisements, brochures, signage, posters, etc.
- Coordinate and manage third party designers, photographers, videography, and vendors as necessary.
- Attend appointments as needed including in-person oversight in the field
- Generate project descriptions and summaries upon completion of new projects
- Help order, manage and deliver inventory of branded apparel, uniforms, client gifts, and promotional items
- Manage and maintain contact marketing and client databases
- Assist in the maintenance of the company website and keeping content up to date including but not limited to employee headshots, resumes and bios, new projects and project information, blog posts including creation of all content, careers page and open job positions, etc.
- Ensure brand consistency is maintained across all mediums including updating all older documents and company templates
- Publishes internal communications and external the corporate newsletter by gathering information; preparing and editing articles; designing graphic presentation; producing and distributing.
- Develop and maintain content on all social media platforms and provide analytical and well documented social media reports to the rest of the team
- Take ownership of documenting ongoing work in the field, volunteering, company events, donations, client events, and any newsworthy events to utilize for new marketing content and marketing ideas.
- Maintains and utilized JDL Camera’s, Technology, Matterport Camera and other similar items. Field visits, Event attendance and charity attendance are needed to obtain marketing material.
- Must be willing and comfortable being in photographs for social media posts and all other marketing materials
- Represents JDL by welcoming visitors, reviewing correspondence; assist arranging corporate functions and outings; answering questions and meeting requests directed. Attend events as directed by management.
- Provide general administrative support to Preconstruction, Construction, Business and Marketing Departments
- Assist with general estimating tasks as needed at the direction of management
- Organize and prepare for meetings, including gathering documents
- Draft, review and send communications on behalf of company.
- Assist in recruiting by designing it, managing it, develop job postings, job descriptions, and position requirements
- Plan, attend and execution of college recruiting visits and trade conferences
- If directed by management, act as a point of contact and build influential candidate relationships during the selection process
- Implement and drive a strategy to identify, attract and retain talent for JDL
Requirements:
- Photography and Videography Experience
- Editing abilities and skills in Creative Cloud, Canva, PowerPoint and Social Media Platforms – Specifically: LinkedIn and Instagram – Preferred: InDesign, Premiere Pro, Lightroom, Photoshop
- Excellent written and verbal communication skills
- Ability to communicate effectively within and outside of the organization
- Excellent organizational and problem-solving skills
- Strong creative mindset
- Ability to manage multiple tasks and deadlines
- Desire to learn about the fast-paced construction industry
- Ability to travel within Boston and surrounding towns
