The Specialist Paid Media involves generating direct revenue for IHG through paid media partnerships, including affiliates and directory listings. The individual in this position will focus on enhancing the performance of the Paid Media team by discovering and applying innovative strategies, recognizing the needs and opportunities within local markets, optimizing marketing campaigns, and streamlining the overall program operations.
Your day to day
- Account Management: Support the Program Manager in overseeing a portfolio of existing partnerships through proactive communication and optimization strategies. Collaborate with the network to identify and enhance mid-tier and small affiliates with significant revenue potential. Conduct research to recruit new affiliates, expanding the program’s reach.
- Reporting: Work alongside in-house analytics teams to ensure accurate tracking and reporting of network transactions. Identify and communicate trends and milestones in program performance to key stakeholders, fostering a culture of transparency and collaboration.
- Creative Management: Collaborate with internal and external teams to develop and curate innovative creative assets, maintaining the network's creative library in accordance with current brand standards. Execute tests on affiliate links to assess the impact of varying messaging, imagery, landing pages, and customer behavior across affiliate sites.
- Budget Management: Diligently track affiliate and network commissions, media buy, and call center costs to effectively manage the annual budget, ensuring financial accountability and strategic resource allocation.
- Newsletter & Ad Hoc Communication: Gather, write, and proof content related to program initiatives, brand support campaigns, and relevant company news for deployment via network email and internal communication channels, ensuring clarity and engagement.
What We Need From You
- 2-5 years of experience in digital media and marketing, demonstrating a strong understanding of technical and business knowledge across multiple disciplines. Experience in affiliate marketing is preferred but not required.
- Project management experience in organizing, planning, and executing marketing projects from conception through implementation.
- Proficiency in business software products such as Excel, Microsoft Access, Word, and PowerPoint.
- Strong ability to build and manage relationships with both external and internal marketing partners.
- Demonstrated analytical skills and research capabilities.
- This position is essential in managing customer expectations across various stakeholders, while fostering a culture of collaboration, creativity, and innovation.
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $46,226 to $75,000 .This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
