Job Summary:
The ideal candidate demonstrates strategic thinking and data-driven decision making, easily builds trust and relationships with stakeholders, is an excellent communicator, an innovative thinker, and is willing to lead and contribute.
Under the direction of the Chief Strategy Officer, the Senior Regional Marketing Manager will serve as the lead liaison between the NC Dental Society and its five Districts. This person will need a growth mindset to provide consultation to the Districts, identify areas for improved efficiency, and provide marketing and event support.
Primary Duties:
· Build and maintain positive relationships with leaders from the five NC Dental Society Districts.
· Provide consultative advice to help each District better serve its members.
· Develop and execute successful strategic initiatives to support the Districts in leadership and membership growth.
· Plan and executive meetings and events, including continuing education courses, social gatherings, and more.
· Create content for various stakeholders in a variety of styles, including newsletter content, digital media, member-facing eblasts, and more.
· Responsible for all aspects of marketing an event, including creating registration sites, content development for emails, newsletters and quarterly print journal.
· Use platforms such as Cvent, Salesforce, and Pardot to create and market events.
· Work with graphic artists to create marketing collateral.
· Collaborate with the Chief Governance and Operations Officer to ensure Districts have the necessary resources to succeed.
Knowledge and Experience:
· Bachelor’s degree in marketing, communications, or related field preferred.
· Minimum five years in marketing/public relations, meeting management, or association management.
· Business consulting experience.
· Detail oriented with the ability to multi-task.
· Self-starter who is creative and can work independently.
· Dynamic communication skills, both written and verbal.
· Excellent problem-solving and negotiation skills.
· Team player who is willing to pinch hit when needed.
· Demonstrated knowledge of digital platforms including Pardot, Salesforce and Cvent.
