Role Summary:

The Marketing Director will develop and oversee the systems that generate qualified leads while building the Linville Estate Law brand.

Qualifications:

• Communicate at a professional level: excel in interpersonal and relationship-building skills, actively listen, show empathy, and influence others in written or verbal forms.

• Skills and abilities:

• Social Media Management (Facebook, Instagram, LinkedIn)

• Paid Advertising (Google Ads, Meta Ads, Webinar Funnel)

• Email & SMS Marketing

• Website Management (WordPress)

• Possess at least 1-3 years of experience in Digital Marketing.

• Dedicate oneself to continuous improvement to better serve our firm and clients.

• Solve problems with a relentless solution focus, being a fast learner and hard worker.

• Collaborate incredibly well with people, with a natural bias towards execution.

• Exhibit highly developed time management, organizational, and prioritization skills.

• Maintain confidentiality regarding clients, firm interests, and employees.

Specific Duties & Responsibilities:

• Responsible for conceptualizing and implementing a visionary strategy for the development and expansion of the marketing department, ensuring scalability and innovation in practices.

• Design a marketing scorecard to track the effectiveness of marketing initiatives.

• Direct the paid advertising budget and channels via Google, Meta, Webinar, and any future sources.

• Participate as part of the firm’s Leadership Team.

• Institute a strategic annual calendar for all firm-wide marketing campaigns, seasonal promotions, and business development goals.

• Refine and evolve the marketing voice of our firm using a storytelling approach.

• Increase our local visibility and champion the reputation of our firm in the community.

• Manage and nurture our referral partner network with related business professionals.

• Develop and implement a monthly newsletter sent to our email list.

• Direct the creation of engaging content for social media pages.

• Oversee outsourced vendor relationships for certain marketing functions.

• Work closely with the Client Services team to evaluate and improve email & SMS communications within our CRM.

• Copywriting for all marketing materials, assets, and events.

• Perform other duties as assigned.

Linville Estate Law

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Marketing Director