Company Description

DOMOTO is an impact-focused brand development and marketing communications firm based in Denver, CO. Our mission is to build brands people love – fostering connections between humanity and sustainability to enable organizations to enhance their enterprise value while navigating challenges and opportunities related to culture, climate, community, and commerce.

Role Overview:

We seek a dynamic and experienced Senior Social Media and Content Marketing Specialist to join our team. This full-time position offers a hybrid work environment, with a preference for candidates who can work remotely and on-site as needed, primarily based in the Denver Metro Area. The role combines the responsibilities of a content creator, copywriter, and digital marketing consultant, focusing on content creation, social media management, and data analysis to drive growth and engagement. The ideal candidate will have a proven track record of managing social media channels and content marketing campaigns, with a keen eye for detail and a passion for innovation.

Responsibilities:

Develop and execute compelling content marketing strategies that resonate with various audiences, effectively conveying the mission and impact of DOMOTO and our clients' brands.
Create, curate, and edit high-quality content for various platforms, including social media posts, articles, emails, website content, and reports, ensuring clarity, consistency, and alignment with DOMOTO's brand voice and the voices of our clients.
Manage and grow social media channels, including Facebook, Instagram, LinkedIn, and others, utilizing tracking pixels and other tools to measure and optimize performance for DOMOTO and its clients.
Implement digital marketing campaigns across social media, email marketing, and Google Ads to enhance online visibility and engagement for DOMOTO and its clients.
Provide strategic recommendations for content campaigns and social media management, leveraging industry best practices to benefit DOMOTO and its clients.
Analyze campaign performance using KPIs and ROI metrics and adjust strategies based on data insights to continually improve outcomes for DOMOTO and its clients.
Collaborate with DOMOTO's brand strategy, design, and sustainability consulting teams to develop and execute integrated marketing plans that drive results.
Manage email newsletter lists and develop targeted email marketing campaigns to engage and grow DOMOTO's and our clients' audiences.
Stay up-to-date with social media trends and digital marketing technologies to continuously improve DOMOTO's capabilities and offerings.
Recommend and allocate appropriate advertising budgets, creating custom target audiences to maximize campaign effectiveness for DOMOTO and its clients.
Ensure timely delivery of all content and campaigns, maintaining strong client relationships and accountability within DOMOTO.

Qualifications:

Extensive expertise (at least 5+ years) in digital media and social media marketing with a proven track record of delivering results.
Strong content creation and copywriting skills, with the ability to develop engaging narratives across various platforms.
Proficient in using social media management tools (e.g., Hootsuite, Hubspot, SEMRush) and Google Ads.
Experience with PPC, keyword list creation, and landing page optimization.
Excellent verbal and written communication skills, including proofreading and editing.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Organized, detail-oriented, and able to manage multiple projects and clients simultaneously.
Independent and self-motivated, with a professional and friendly demeanor.
Passion for sustainability, diversity, equity, and inclusion.
Experience in an agency or PR firm is a plus.
Bachelor’s degree preferred but not required.

Why Join Us:

Be part of a passionate team committed to sustainability and making a positive impact.
Work in a collaborative and innovative environment that values creativity and results.
Opportunity to work with diverse clients and contribute to meaningful projects.
Competitive salary and benefits package.

DOMOTO

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Senior Social Media and Content Marketing Specialist