Position Summary: The Marketing & PR Manager is responsible for developing and implementing Bellingrath’s brand strategy and campaigns. The manager will focus on driving community engagement, increasing revenue, and advancing visibility.

About Bellingrath Gardens and Home: Bellingrath Gardens & Home is a beloved Gulf Coast institution that was named one of 10 “Gardens of the World Worth Traveling For in 2024”. As we look toward our second century of operation, we’re deepening the impact of our Gardens and Historic Home, offering the region a place of beauty and elegance that inspires lifelong learning.

Primary responsibilities:

● Tell the story of Bellingrath Gardens and Home

● Develop and oversee overall brand strategy and management in advertising, digital and email marketing, and public relations. Responsible for purchasing advertising

● Ensure brand consistency and voice in all content including collateral materials, digital marketing, advertising, and signage.

● Create and implement multi-year marketing plans which support Bellingrath’s strategic priorities

● Direct the collection and analysis of market data, using Google Analytics and other tools to evaluate the effectiveness of marketing and public relations initiatives

● Build and maintain relationships with external advertising, press, and promotional agencies

Coordinate all press requests and act as the organizational spokesperson as needed

● Create and distribute press packets, press releases and event calendars to newspapers, online sources, radio, television, magazines and trade publications

● Supervise internal marketing efforts.

● Coordinate and update collateral materials with the assistance of appropriate departments

● Produce a monthly newsletter

● Work collaboratively with the Director of Development and the Membership Manager to support development communications, memberships, and corporate sponsorship

Qualifications and requirements for the position include:

● 4-year degree in marketing or related area preferred

● 3-5 years of experience in marketing or public relations, preferably within the nonprofit or cultural organization field

● Experience with brand management and branding

● Superb communication (public speaking and writing) skills

● Excellent interpersonal skills, both with colleagues and with the visiting public

● Thorough understanding of digital media and marketing

● Ability to adapt marketing plans for multiple events and diverse audiences

● Ability to form new relationships with media and marketing businesses and persons within the greater Mobile, Alabama region

● Creative, and yet quick, thinker with the ability to pivot from one task/topic to another

● Proficiency in Microsoft Office Suite, Canva, Adobe or other marketing/visual tools,

● Attention to detail

● Strong organizational skills

Bellingrath Gardens & Home

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Marketing And Public Relations Manager