Reports to: Director of Marketing & Public Relations

Position Summary/Description:

The Digital Content/Communications Specialist is a hands-on position focused on implementing an overall digital marketing strategy with a focus on growing awareness and generating leads for Andersen Sterilizers sales and services. This position works closely with the Director of Marketing & Public Relations in executing these strategies. Responsibilities include social media, website content creation and email marketing campaigns. The Communications Specialist tracks outcomes through marketing data. The role also includes securing video and photography as needed.

Education and Experience

This position requires a bachelor’s degree in communications, journalism or public relations. All degrees must be received from accredited institutions. Preferred 3-5 years work experience related to communications/public relations/marketing.

Job Responsibilities

· Work closely with the Sales Team to manage and implement all aspects of a robust e-communications campaign

· Oversee monthly employee e-newsletter

· Build and maintain a digital content planning calendar

· Write and publish blog content

· Track and report on a variety of platforms monthly, to include but not limited to: MailChimp, sterility.com, Google Ads and more as indicated

· Monitor digital ads (SEM)

· Manage content on third-party e-commerce platforms to include but not limited to pricing, images, descriptions, support documents and more

Strong writer and original content creator
Ability to take, edit and manage video and photography used across all social media platforms
Communicate with industry professionals and influencers via social media to create a strong network
Social media content creation

· Work closely with graphic design, marketing and sales team to create and deliver compelling email communications for various markets/audiences, including veterinarian, hospital and industrial markets

· Create, manage and oversee a short and long-term e-communication growth strategy

· Oversee email operations to ensure that emails are completed and deployed on time

· Manage subscriber database to grow the email list and improve response

· Measure the effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI from email marketing efforts

· Other duties as assigned

Required Qualifications

· Content-focused but able to pivot when necessary

· Strategic thinker

· Understanding of email marketing best practices

· Eye for layout and design

· Excellent writing, editing and proofreading skills

· Understanding of SEO and optimization strategies and best practices

· Proven results in successful social media, digital advertising and integrated marketing campaigns and best practices

· Ability to multi-task and work in a fast-paced deadline-driven environment

· Dedicated, self-motivated and dependable individual that loves to learn

· Ability to work both independently and as part of a team

Preferred Qualifications

· Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator)

· Some healthcare and/or science writing a plus

To Apply

· All applicants must provide a cover letter, resume, references and three writing samples of various types: (e-communication, short-form content—300 words or less, long-form content—500+ words). Please include any original photography or videography you created in association with the writing samples.

Andersen Sterilizers

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Communications Specialist