Promise Care is seeking a dynamic and creative Brand Development and Marketing Specialist to enhance our market presence and build a strong, consistent brand identity. This role will drive efforts to increase brand recognition through online platforms, targeted advertising, and community engagement. The ideal candidate is a strategic thinker with a proven ability to manage digital marketing campaigns, create compelling content, and foster engagement across multiple channels.

Brand Development and Marketing Specialist Key Responsibilities:

Brand Strategy and Development:
- Develop and implement strategies to increase brand awareness and market presence in alignment with Promise Care’s mission and values.
- Ensure brand consistency across all platforms, materials, and communications.
Social Media Management:
- Create and execute a social media calendar for platforms including LinkedIn, Instagram, and Facebook.
- Develop engaging posts highlighting company achievements, employee stories, patient testimonials, and educational content.
- Monitor and report on social media performance metrics, ensuring growth and engagement goals are met.
Content Creation and Marketing:
- Design, write, and distribute a monthly newsletter targeting patients, employees, and stakeholders.
- Produce visually appealing and informative marketing materials, such as brochures, presentations, and digital ads.
- Collaborate with clinical and administrative teams to generate authentic and impactful content.
Digital Advertising:
- Plan and manage Instagram and LinkedIn targeted ad campaigns, optimizing for reach, engagement, and conversion.
- Track and analyze campaign performance to refine strategies and achieve ROI goals.
Community and Market Engagement:
- Represent Promise Care at local events, conferences, and online forums to strengthen community ties and brand visibility.
- Identify and pursue partnerships and sponsorship opportunities that align with brand goals.
Analytics and Reporting:
- Utilize analytics tools to measure the success of marketing initiatives and provide actionable insights.
- Prepare regular reports on key performance indicators (KPIs) to share with leadership.

Brand Development and Marketing Specialist Skills and Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
3+ years of experience in digital marketing, brand management, or a related role.
Proven expertise in managing social media platforms and advertising campaigns.
Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and email marketing platforms.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Highly organized and able to manage multiple projects simultaneously.
Experience in healthcare or a related industry.
Knowledge of SEO and content marketing best practices.
Familiarity with CRM tools and marketing automation platforms.

Brand Development and Marketing Specialist Benefits:

Competitive salary and benefits package.
Opportunity to shape the brand identity of a growing healthcare organization.
Supportive and collaborative work environment.

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PROMISE CARE NJ jobs

Brand Development and Marketing Specialist