We are looking for a Marketing Manager II for our client, a large energy provider in Charlotte, North Carolina.

Description

12 month Full-Time W2 Contract with benefits
Hybrid onsite 2-3 days a week (Candidates must be local or planning to relocate to Charlotte metro area)

The Marketing Management team ensures that the marketing, advertising and creative tactics for Client's products and services are aligned to meet the goals of the organizations they support. This is a mid-level career position within the Marketing Management job hierarchy. This position will work with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels, and paid and earned media opportunities.

This Marketing Manager is accountable for the development of program marketing budgets, managing to budget, and ensuring that strategic cost alignment and accepted ROI are continuously within stakeholder roadmaps. This position effectively establishes and tracks campaign metrics including timeline, unique selling proposition, product launch information, expenses, goals, ROI, and determines the process for incorporating metrics into the marketing plan.

Responsibilities

Develop and manage strategic annual marketing plans that translate claims and features into benefits, while maximizing customer response rates and ROI
Manage, lead and organize multiple projects and campaigns simultaneously to meet desired product goals and timelines
Assist or lead in managing product marketing budget
Manage all creative development associated with marketing plans and campaigns
Create dynamic customer targeting and budget channel allocation strategy
Assist in defining A/B market and creative testing, and collaborating with market insights on all consumer research
Develop, track and report out on campaign metrics and analytics
Responsible for all outbound marketing quality assurance procedures to protect customer data
Assist or lead campaign automation strategy for outbound marketing channels
Serve as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing communications.
Provide support for internal/external challenges and/or regulatory issues; provide advice and technical expertise in marketing execution.
Maintain working knowledge of best practices in marketing
Meeting with the creative, marketing, and design teams to ideate and define content goals.
Researching content and consumer trends to ensure that content is relevant and appealing.
Developing content strategies to effectively reach the desired target audience and marketing goals.
Creating content for a variety of platforms including newsletter, websites, and social media.

Required Qualifications

Bachelor’s degree and a minimum of 2 years related work experience. Areas of specialization: Marketing, Advertising, Business Administration, Communications.
Demonstrated communication, presentation, interpersonal and writing skills
Excellent Project Management skills
Demonstrated planning and organizing skills
Must be local to Charlotte, North Carolina and can be onsite 2-3 days a week

Desired Qualifications

Experience in the utility industry
Knowledge of utility tariffs and regulatory requirements with utility programs
Knowledge of electric vehicles (EV) and EV programs
Ability to work independently and/or a part of team
Ability to take ownership of multiple priorities
Ability to identify problems, develop solutions and take actions to resolve.
Ability to write both long and short form content as needed

The pay for this W-2 position ranges from $43.00-$46.10 per hour. This position may be eligible for PTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.

Mathys+Potestio / The Creative Party® jobs

Marketing Manager