Job Summary

This person may be responsible for developing and implementing marketing efforts as it relates to events and the development and coordination of events and marketing materials.

Essential Job Functions

Conference Center

Establishes and maintains relationships with local hospitality partners;
Primary duty is obtaining orders or contracts from non-local customers for use of the Conference Center facility and groups or organizations soliciting group hotel rates with local hoteliers;
Maintains a working knowledge of Metro Atlanta facilities, attractions and services available to client. Acts as a liaison between these entities and client, negotiating with suppliers on behalf of the client to win the business for Douglasville;
Makes presentations and prepares bid packets to organizations as well as soliciting clients by phone, letter, direct mail, e-mail, & in-person sales calls. Follows with leads to hotels providing information regarding groups’ history and current data (dates, number of rooms, attendance, and meeting specs);
Develop itineraries, packages and more for both individual leisure travelers and groups and develop appropriate sales tools to enhance production. Customize events for groups as requested;
Create presentations to display and communicate ideas, offerings, options, booth design ideas, booth messaging, event messaging etc. for trade shows and large events
Develops techniques that maximize revenue while maintaining existing customer contacts
Responsible for generating new leads and setting goals;
Oversees and organizes promotional materials and assemble information packages for promotions;
Plans Conference Center signature events each year
Address customer inquiries regarding property facilities, room rates and services;
Conducts site inspections and property tours with potential customers;
Prepares proposals, contracts, reports and banquet event orders throughout the sales process;
Serves as the point of contact for customers;
Communicates with customers by phone and email to address questions and concerns;
coordinates with onsite catering team on upcoming events
Oversees upcoming events with Conference Center staff;
Promotes awareness of Conference Center at expos, tradeshows and bridal shows;
Performs general office duties to support Conference Center staff; and
Performs other related duties as required.

Tourism

Maintains a working knowledge of Douglasville’s tourism inventory including accommodations, retail, restaurants, attractions, events, and related tourist services available
Provides outstanding customer service to visitor and stakeholders and responds to inquiries and needs of walk-in visitors and telephone calls
Develops and executes social media strategies to increase brand awareness and engagement and analyzes social media metrics to measure effectiveness
Creates and curates’ content for social media channels and maintains a consistent posting schedule
Stays up to date with industry trends and best practices in destination marketing
Develops and implements marketing strategies to promote the City of Douglasville and the Douglasville Convention and Visitors Bureau’s offerings
Creates and curates’ content for blog including sourcing guest blogs
Maintains website updates and postings to website
Maintains newsletter for industry partners, visitors, and prospective visitors
Support event planning and preparation to include coordinating reservations and other arrangements, assisting in the registration process, materials distribution, etc.
Maintains Douglasville Calendar and awareness to events happening in/around Douglasville and the Metro Atlanta region
Represents the Douglasville Convention and Visitors Bureau at various events and community functions
Aids at meetings and special events, which may sometimes fall on evenings and/or weekends
Other duties as assigned including special projects, marketing, and general support to the Tourism Program Manage

Minimum Education And Experience Requirements

Requires a Bachelor’s degree in Communications, Public Relations, Marketing or any related field; and three (3) years of experience.

Knowledge, Skills And Abilities

Knowledge of general office practices and terminology
Skilled in Microsoft office and Adobe suite
Ability to use proper grammar and spelling
Ability to deal courteously and tactfully with the public.
Ability to create art work for promotional materials
Ability to maintain effective relationships with local community groups and various city departments
Ability to manage projects simultaneously
Ability to operate routine office machines, including fax machines and copiers
Ability to operate a PC, perform data entry and print documents
Ability to provide excellent customer service to employees and vendors in person and by telephone
Ability to work a flexible schedule to include some evenings and weekends

PHYSICAL DEMANDS

The work is light work and requires handling, hearing, kneeling, lifting, mental acuity, pulling, pushing, reaching, repetitive motion, speaking, standing, stooping, talking, visual acuity, and walking.

WORK ENVIRONMENT

The incumbent works in a dynamic environment that requires sensitivity to change and responsiveness to changing goals, priorities, and needs. Works customarily and regularly off-site at trade shops and similar events.

City of Douglasville, GA jobs

MARKETING & EVENTS COORDINATOR