Michigan Ag Council Manager Objective

To drive and facilitate strategic initiatives of the Michigan Ag Council (MAC) and its member/partners and through existing organizational networks and communication tools. To prospect and recruit new MAC partners, apply for mission-focused grants and manage consultants to execute projects and programs.

Michigan Ag Council Manager Responsibilities

Lead the development, implementation, reporting, and amplification of the MAC strategic plan. Enroll MAC partners, develop measurement metrics, and drive programming to achieve goals.

Develop and execute an annual plan of work to meet the MAC’s strategic priorities and goals.

Create and execute fundraising strategies that align with the council's strategic direction and financial needs. This includes targeting resources such as MAC partner memberships, business memberships, community partnerships, project sponsorships, and grants.

Administer bi-monthly council meetings in collaboration with the executive committee. Manage meeting logistics, prepare board packets, take minutes, and handle follow-up communication.

Manage outside consultants and/or agencies to develop and implement educational and promotional materials, programs and events consistent with the MAC mission and strategic plan.

Oversee MAC events in alignment with strategic goals, including site review and selection, vendor management, sponsor engagement and benefit delivery, design and procurement of event materials, promotion, financial oversight, and the preparation of final reports.

Direct, develop and disseminate an editorial calendar using new and existing MAC communication vehicles (electronic newsletter, MI Foodie News, website(s), social media channels and MAC partner publications and events) to build brand awareness of Michigan GROWN, Michigan GREAT and meaningfully connect with consumers.

Supervise, negotiate contracts, and hold consultants and/or agencies accountable to maintaining and continually updating and enhancing the MAC website, digital presence, social media channels, e-newsletter, farmer training resources and new and existing MAC communication vehicles to improve consumer perceptions of Michigan agriculture. Provide monthly analytics and appropriate recommendations regarding content, placement and strategic direction.

Develop and implement a stewardship plan to showcase the value of MAC partnership to existing partners and their stakeholders/boards to maintain financial support of the council.

Manage, prepare and administer annual MAC budget for activities, work with Michigan Farm Bureau (MFB) Accounting Department in monitoring monthly expenses and report variances. Adjust expenses to meet budget objectives. Work with the MAC partners' identified accounting firm to ensure proper yearly tax preparation, filing of all required tax papers and compliance with tax and financial reporting.

Required

Michigan Ag Council Manager Qualifications

Bachelor’s degree in agriculture, communication or public relations required, or equivalent experience may be considered.

Knowledge of Michigan agriculture required.

Current Computer And Social Media Skills Required.

Three to five years’ experience in marketing and/or the agricultural industry required.

Preferred

Experience in association management, working with and training volunteers, nonprofits, fundraising, marketing or advertising preferred.

Experience Working With Farmers Preferred.

Coursework in business, marketing, or related field preferred.

Note Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

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Michigan Ag Council Manager