Trail Drive Management Corp. – Dickies Arena of Fort Worth, TX

Dickies Arena is a 14,000 seat, spectacular multipurpose venue located adjacent to the Will Rogers Memorial Center campus in Fort Worth, Texas. The arena is owned by the City of Fort Worth and managed by the not-for-profit operating entity, Trail Drive Management Corp (TDMC). The state-of-the-art arena, opened in November 2019, hosts concerts, sporting events and family entertainment, and is the new home to Fort Worth Stock Show rodeo performances.

Classification: Full Time

Reports to: Director of Marketing

Job Description

The digital marketing specialist will be responsible for developing the digital strategy and presence for Dickies Arena and Trail Drive Management Corp. (TDMC). The ideal candidate will be a self-starter who is energetic, creative and analytical and has experience in digital, social and traditional marketing.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Develop strategies for Dickies Arena’s digital marketing program to achieve reach and engagement goals across social platforms and websites, including, but not limited to: Facebook, Instagram, Twitter, Truth, YouTube, Rumble, Telegram, Tik Tok, LinkedIn and others.
Create and maintain social media calendar including all hosted events plus special promotions, event offers, community events/, sponsorship activations, recruitment, etc.
Plan advertising and promotional campaigns include digital, print, radio and outdoor to drive ticket sales and create awareness
Generate engaging social media content with the goal of getting artists to repost and grow followers.
Monitor site traffic and analytics across all digital platforms
Develop and implement paid digital advertising campaigns across a variety of channels to promote events at Dickies Arena as well as Will Rogers Auditorium
Provide reports of the effectiveness of all paid digital advertising campaigns
Assist with creating strategies to increase the fan experience at Dickies Arena
Develop new ways to generate excitement and increase ticket sales through digital channels
Proactively research trends, best practices and emerging technologies to stay on the forefront of new digital media and establish Dickies Arena as a leader in social media
Develop digital and social media marketing plans and strategies for upcoming events
Collaborate with social media teams of promoters and local media to create awareness and excitement for events.
Manage content on the Dickies Arena website as well as Sharepoint
Create the HR flyer and HR newsletter with Brand Marketing Manager oversight
Handles sensitive/confidential information appropriately
Ability to worknights, weekends and select holidays, in addition to traditional business hours
Other duties and responsibilities as assigned

Preferred Qualifications

An in-depth understanding of the digital and social media landscape
Strong computer skills, including Adobe Creative Suite, video editing, Photoshop, CRM and basic HTML and website management
Experience analyzing social and digital data
Experience in creating still graphics and videos for online use
Proficiency with Microsoft Office
Strong verbal and written skills in the English language required
Strong organizational, interpersonal and project management skills required
Creativity and a desire to constantly explore new ideas for content and campaigns
Proven record of creating promotions and platforms that result in revenue opportunities
Problem-solving and multitasking skills
Team player with a positive attitude
Meets or exceeds timelines in a fast-paced environment

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday 9 a.m. to 5 p.m. Ability to work some nights and weekends a must.

Additional Eligibility Qualifications

Bachelor’s degree in business, marketing, advertising or other related field
Minimum 2-4 years of full-time marketing, sports industry and/or digital agency

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

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Digital Marketing Specialist