Under the general direction of the Director of Marketing and Communications, the Marketing and Social Media Manager is responsible for the marketing and social media communication needs of the School of Health Sciences (SHS), serving all ten (10) departments and programs across the three (3) campuses by developing, planning, coordinating, and implementing social media communications and marketing strategies that help raise the profile of the school and all its programs by increasing awareness of its offerings and working in partnership with recruiting, admission, enrollment, and development to help improve student, donor and alumni engagement.

Develops, designs, and executes social media marketing campaign components, including various digital and print materials such as advertisements, brochures, and proposals. Takes marketing initiatives from concept to completion to inform and engage key stakeholders while ensuring the highest possible quality and consistency in look and feel for all projects.
Develops, manages, and executes effective digital communications strategies across all relevant social media platforms, including but not limited to Instagram, LinkedIn, Twitter, Facebook, etc.) using accurate, relevant, and timely content to build a strong followers base for SHS and programs.
Responsible for creating and executing the school’s social media strategy. Effectively plans, implements, manages, and monitors all social media platforms to timely post and highlight achievements, new developments, and all signature events in the school and across programs (whitecoat ceremonies, pinning ceremonies, capstone presentations, etc.)
Supports the Director of Marketing and Communications with developing content for the monthly SHS Newsletter, strategically repurposing and cross-promoting content from our social media channels to increase brand awareness. Measures the results of marketing and communications campaigns and continually improves the strategy and content to increase positive results. Also supports the writing and editing of the annual report in close collaboration with the Director of Marketing and Communications.
Collaborates with the Director of Marketing & Communication to develop and implement comprehensive and strategic communications and marketing tactics and tools for the School and all our programs toward its goals of increasing enrollment, alumni engagement, and fundraising.
Develops and manages internal and external social media messaging strategy in collaboration with the Dean and Director of Marketing & Communications, including speeches, talking points, presentations, and other communications.
Collaborates with the media relations unit in the Office of University Strategic Communications to strategize on leveraging newsworthy School content to help raise awareness of the university by publicizing the School’s achievements across communications platforms. Recommends faculty media sources and works on a robust media pitching strategy.
Assists with liaising with designers, photographers, writers, and others. As needed, will work with the Director of Marketing & Communications to select and coordinate contracted videographers, video producers, photographers, and other creative professionals within the budget.
Develops and cultivates strong collaborative relationships with leaders, administrators, faculty, staff, and students throughout the university and the community.
Ensures compliance to University of the Pacific identity and brand standards.
Stays abreast of best practices in digital media, web design, graphic design, writing, and multimedia content, and shares these practices with faculty and staff.
Prepares regular status reports and ad hoc reports as requested.
Participates on University Communications’ committees and initiatives.
Assists in the promotion and execution of School events, attending all newsworthy events to ensure timely posting.
Assists in coordinating student organization events and program promotional material and media relations.
When hired, oversees student interns tasked with social media, videography, and other School communications tasks.
Performs other related duties as assigned.

Full Job Description: https://pacific.peopleadmin.com/postings/28924

University of the Pacific - School of Health Sciences jobs

Marketing and Social Media Manager