Wisconsin Watch seeks an audience and membership director to lead our audience development and membership growth efforts. This role is crucial in expanding our reach, deepening connections with our audience and fostering a vibrant community around our journalism.

The audience and membership director will lead a team across our website, social media, newsletters, and other news products to connect with an expanded and more diverse audience while developing and implementing strategies that grow a loyal Wisconsin Watch audience in a manner that leads to increased revenue. The director of audience and membership will report to the director of engagement, growth and innovation.

Responsibilities:

Develop and execute audience growth and loyalty strategies

Work with the Director of Engagement, Growth, and Innovation to set strategy and lead audience development and digital marketing initiatives to build awareness, drive traffic, deepen engagement and reach underserved audiences.
Set, establish and own goals and KPIs for growth and engagement across newsletters, social channels, SEO, and membership.
Work with Director of Engagement, Growth, and Innovation to develop new product initiatives, including email newsletters, and seek out and manage potential third-party channels for growth.
Lead search and social strategies to build consumer awareness, grow audience and deepen engagement with audiences.
Oversee the production and execution of our editorial newsletter portfolio and targeted campaigns.
Oversee organic and paid email list growth strategy, including managing relevant contractors.
Help develop and implement audience growth strategies for Milwaukee NNS and News414.

Lead the design and execution of a full-funnel strategy for growing membership revenue (donors giving less than $1,000/year)

Lead membership strategy, including donor retention and donor conversation strategy and tactics.
Manage membership contractors to help develop effective messaging for campaigns, and manage onsite, newsletter and social media calls-to-action.
Experiment with product and messaging strategies that convert loyal readers into members and one-time donors into recurring members.
Lead regular member communication and engagement efforts, including production of regular member and subscriber updates and automated welcome and renewal messaging.
Coordinate with Chief Revenue Officer and Development Director on fundraising strategy and efforts.
Help develop and implement membership growth strategies for Milwaukee NNS.

Lead team of audience development and membership staff and contractors

Manage a small production team.
Act as SEO newsroom point person and ensure proper execution of SEO workflows for the newsroom, including training, documentation, and support.
Provide coaching to staff about best practices on digital/social platforms.
Manage audience and membership contractors, including News Revenue Hub and Synesthesia Marketing.

Wisconsin Watch is a nonprofit news company providing trustworthy reporting that investigates problems, explores solutions and serves the public. Our mission is to strengthen the quality of community life and self-government in Wisconsin by providing people with the knowledge they need to navigate their lives, drive forward solutions and hold those with power accountable. We pursue the truth through accurate, fair, independent, rigorous, nonpartisan reporting. We value transparency, collaboration, innovation and a spirit of public service. These priorities guide our investigations, which expose wrongdoing and deficiencies, explore solutions to problems and bear witness to those in vulnerable circumstances. The same values guide our training of the next generation of journalists.

Apply for the position at: https://jobs.gusto.com/postings/wisconsin-watch-director-of-audience-and-membership-99c29856-edbd-44bb-8dc8-effc958275a9

Location: The Director of Audience and Membership should be located in Wisconsin, preferably in the greater Madison or greater Milwaukee areas.

Salary and benefits: Final offer amounts will carefully consider multiple factors, including prior experience, expertise and location, and may vary from the amount above.Wisconsin Watch offers competitive salaries and benefits, including generous vacation (five weeks), a retirement fund contribution, paid sick days, paid family and caregiver leave, subsidized medical and dental premiums, vision coverage, and more.

Deadline: Applications will be accepted until the position is filled. For best consideration, apply by August 9th, 2024.

Wisconsin Watch is dedicated to improving our newsroom by better reflecting the people we cover. We are committed to diversity and building an inclusive environment for people of all backgrounds and ages. We especially encourage members of traditionally underrepresented communities to apply, including women, people of color, LGBTQ+ people, and people with disabilities. We are an equal-opportunity employer and prohibit discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, sexual orientation, national origin, age, or any other status protected under applicable law.

Wisconsin Watch jobs

Director of Audience & Membership