About BoomPop, Inc.

Who We Are

At BoomPop, we believe in the magic of bringing people together. Since 2020, we"ve been transforming the way people gather, making it easier, more engaging, and truly unforgettable. We combine a top-notch event planning team with cutting-edge AI technology to make planning events as easy as shopping online.

We've had the pleasure of organizing exceptional events for over 6,000 clients, including Google, Nike, and Accenture, bringing together more than 300,000 attendees. And we"re just getting started.

We have raised over $20M from top-tier investors including Atomic, ACME Capital, and Alex Rodriguez (A-Rod).

Why Join Us?

The world of work is changing, and BoomPop is leading the charge. With remote work on the rise, companies like Airbnb, Salesforce, and Shopify are embracing a new mantra: Offsites are the new office.

The group travel and events industry is booming, and we"re at the heart of it. Businesses are shifting their budgets from traditional office spaces to in-person experiences. Group travel, which was already a massive part of the $900 billion corporate travel industry, is growing even faster now.

Join us and be part of a world-class team that"s redefining the future of travel and events. You"ll find endless opportunities for growth, the chance to work with top-tier clients, and the thrill of making a real impact on the world.

About The Role

BoomPop is looking for an energetic and data-driven Growth Marketing Manager! The Growth Marketing Manager will act as a critical driver in shaping our demand generation, performance marketing, and overall growth strategy. You'll own, plan, execute, test, and manage all performance marketing initiatives including paid ads, display, and more.

What you"ll do

Create, optimize, and analyze end-to-end campaigns across paid channels
Proactively suggest and test new opportunities for growth - new channels, messaging, audiences, etc. It goes without saying, but you must be comfortable with setting up experiments, A/B tests, etc.
Own an MQL, SQL, and marketing CAC number - this role has a lot of latitude to determine which channels to invest in. Success will be measured by whether or not you can hit your numbers
Create customized experiences using various channels including Linkedin, Display, Meta, and more
Identify target audiences and creatively build and lead cross-channel marketing campaigns
Create and develop landing page content with sales and design teams
Deep dive into campaign metrics to truly assess their impact down the funnel
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to Growth Team leaders
Build and optimize integrated campaigns for various customer profiles
Partner with Sales to identify opportunities and maximize the impact of marketing efforts
Partner with product and sales teams to improve CVR
Own metrics, analytics, and tracking for demand generation activities
Communicate data and insights to marketing and growth leadership team

Qualifications

4+ years operating performance marketing and demand generation campaigns for B2B
Results-driven with a track record of meeting or exceeding marketing metrics like MQLs, SQLs, ROI, marketing CAC, CPL, etc.
A passion for metrics and experience using data to guide decisions, programs, and spend
Proven track record of testing and optimizing, finding and building on success in new channels
Expertise in analytics tools (ex. HubSpot, Google Ads, Google Analytics, Tag Manager, Ahrefs or SEMRush)
Expertise in various digital channels (ex. Google Ads, Microsoft Ads, Meta, Linkedin, Display, etc)
Bonus: Expertise in unique digital channels (ex. Reddit Ads, Podcast Ads, Newsletter Ads, etc)

Benefits & Perks

Competitive salary + equity, with tons of room for career growth
Company sponsored 401(k)
Generous PTO
Paid parental leave
Flexibility to work from anywhere
Amazing team offsites + events every quarter
World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
$50/month phone stipend

Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 3-4 nights of travel per quarter for this role.

Total Compensation Package; Including Benefits and Stock:

Base: $90,000 - $120,000 a year; Depending on Experience and Qualifications
Medical, vision, dental, life: $10,000 - $16,000 a year; Depending on Individual or Family Plan
Equity: Our vision is to take BoomPop to the moon; Total Estimated Value for this Role is $50,000+

Please note that this is a fully-remote opportunity.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

BoomPop is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law. BoomPop considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

For California-based applicants: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, BoomPop will consider for employment qualified applicants with arrest and conviction records.

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Growth Marketing Manager