We are seeking a skilled Web and Content Specialist to oversee a range of core duties, such as managing Shopify product launches, assisting with web content planning, and ensuring all assets hit their launch deadlines. You will also be tasked as a key leader in launching and managing our blog and knowledge base, helping to fuel our newsletter process, the facilitation of email sends and calendar and optimizing email flows through Klaviyo.

Working with both a B2B and B2C lens, this position will work to support web content and strategies to help educate and learn from customers and working to ensure accurate and consumer-focused product listings through all forms of owned and partner sites.

Your duties will also extend to launching and managing our dealer web portal experience including the dealer locator, dealer training and certifications. The ideal candidate will have at least 3 years of web work experience, a strong understanding of UX principles, proficiency in web analytics tools such as Google Analytics, and familiarity with frontend development technologies. Excellent project management, organizational, and collaborative skills are required, with the ability to effectively manage multiple projects simultaneously.

Role Essentials:

Oversee our Shopify platform, ensuring seamless product launches and consistent website updates
Assist in organizing and coordinating our web content strategies
Drive production of assets to meet product release deadlines
Supervise our Blog and Knowledge Base, coordinating and crafting valuable content for our newsletter
Co-pilot the content scheduling for our newsletter and blog
Management of our Dealer Locator
Implement an app-based system for handy content access, dealer training, and certification
Collaborate with our team to optimize dealer asset content sharing
Organize quarterly NPS surveys, handling both content and distribution list
Utilize Klaviyo to manage email sends and scheduling
Enhance email flows on our website throughout the customer interaction
Collaborate with partners to maintain up-to-date, accurate product listings and consumer-focused content pages

Required Skills and Experience:

A minimum of 3 years of professional web-related experience
Prior experience with Shopify
In-depth understanding of User Experience (UX) principles, web design best practices, and conversion funnel optimization
Knowledge in using web analytics tools (like Google Analytics/GA4) and data visualization platforms
Familiarity with frontend development technologies (including HTML, CSS, JavaScript) and content management systems (CMS)
Outstanding project management and organizational skills, capable of handling several projects at once
Exceptional communication and collaboration skills, with the capacity to effectively engage with diverse teams

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Web and Content Specialist