Requirements And Preferences
The Broward County Board of County Commissioners is seeking qualified candidates for the position of Marketing Manager in the Aviation Administration Division.
This job announcement will remain open until a sufficient number of applications are received.
Benefits of Broward County Employment
High Deductible Health Plan – Bi-weekly Premiums
Single $10.90 / Family $80.79
Includes a County Funded Health Savings Account of up to $2400 Annually
Consumer Driven Health Plan – Bi-weekly Premiums
Single $82.58 / Family $286.79
Florida Retirement System (FRS) – Pension or Investment Plan
457 Deferred Compensation employee match
Eleven (11) paid holidays each year
Vacation (Paid Time Off) = 2 weeks per year
Up to 40 hours of Job Basis Leave for eligible positions
Tuition Reimbursement (Up to 2K annually)
General Description
The Broward County Aviation Department, which manages the Fort Lauderdale-Hollywood International Airport (FLL) and North Perry Airport (HWO - a general aviation facility), is seeking motivated and experienced professionals for the position of Marketing Manager. This position will report to the Public Information Officer ("PIO") and will be part of Broward County Aviation Department's ("BCAD") Communications team. The Marketing Manager will support marketing and branding efforts for BCAD's FLL and HWO airports through Awards Submissions, Newsletters, Fact Sheets, Annual Reports, FLL's App and Website, news releases and social media, as well as aid in developing collateral to implement the next phase of the Master Plan for FLL.
Minimum Qualifications
Requires a Bachelor's degree from an accredited college or university with major coursework in marketing, business administration, public relations or closely related field. (Degree in Marketing, Public Relations, Journalism, or Communications preferred.)
Experience
Requires four (4) years of experience in marketing, advertising, special events coordination, public relations work or closely related experience.
Special Certifications and Licenses
Public Relations Society of America (APR) Certification
FEMA Advanced Level PIO training
Advanced Marketing training or certification
Possess and maintain a valid Florida Class E Driver's License based on area of assignment.
Preferences
Masters Degree in Marketing, Public Relations, Communications, or Journalism
Bilingual skills in Spanish, French or Portuguese
1+ years proven Associated Press writing style experience and strong storytelling skills on a variety of formats: News releases, speeches, newsletters, ad campaigns, etc.
1+ years professional social media original content creation and posting experience
1+ years demonstrated crisis communications or reputation management experience in aviation or tourism field.
All candidates must complete an extensive ten (10) year work history verification and criminal background check, Per the Code of Federal Regulations, Title 49, Part 1542, all airport employees must undergo a Criminal History Records Check (CHRC) and a Security Threat Assessment (STA) in order to obtain a Security Identification Display Area (SIDA) Badge, as required by the Transportation Security Administration (TSA). * Ability to maintain authorization to drive a County vehicle. * Ability to obtain and maintain a Security Identification Display Area (SIDA) Badge. * The Aviation Department operates under a Drug-Free Workplace Policy in compliance with the provisions of the Federal Drug-Free Workplace Act of 1988.
All Aviation Department employees must possess the ability to interact courteously with the public, Airport/product vendors, contractors, managers and coworkers to maintain a professional work atmosphere by acting and communicating in a manner that promotes a positive work environment. Must have good customer service skills and the ability to provide solutions in a fast-paced environment, whether working independently or as part of a team. Must be analytical and detail oriented with good troubleshooting and problem-solving ability and possess strong written and verbal communication skills.
Duties And Responsibilities
The functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the job as necessary.
In tandem with the PIO, the Marketing Manager will have the authority to review and finalize content for social media postings, as well as all the publications listed above.
Work with the BCAD Communications team and advertising consultant to devise branding strategy and campaigns for FLL and HWO, including on-demand print advertisements, and other key airport projects/initiatives.
Write stories and content for the newsletter, fact sheets, website, annual report, awards submissions, etc.
Manage the website content for FLL and HWO as part of the Communications team and ensure prominent external industry/trade websites display accurate info on our airports.
Communicate with airport stakeholders externally (and media outlets, if needed) and internally with airport employees/community relative to airport events and emergencies.
Create and post original content and post engagement/response for social media platforms such as X, Facebook, LinkedIn, etc.
Assist with the implementation, processing, and approval of film permits for BCAD, including overseeing scouting and filming activity, as needed.
WORK ENVIRONMENT
Physical Demands
Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.
Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.
Unavoidable Hazards (Work Environment)
Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.
None.
SPECIAL INFORMATION
Competencies
Applies knowledge of business and the marketplace to advance the organization's goals. Clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
Anticipates and adopts innovations in business-building digital and technology applications. Investigates technologies to learn some cutting-edge best practices. Uses digital/social media to benefit the team and add value to the work being done; understands how to avoid misuse of these tools.
Creates new and better ways for the organization to be successful. Demonstrates openness to new ideas and ways of looking at things; suggests new and useful ideas or solutions. Learns innovative methods, tools, and technology and applies them to work tasks.
Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. Takes timely action on important or difficult issues. Identifies and pursues new opportunities that benefit the organization.
Plans and prioritizes work to meet commitments aligned with organizational goals. Adopts a sequence of activities that allows for optimal efficiency and effective coordination with others. Makes skillful use of resources and support to deliver efficient, high-quality work.
Holds self and others accountable to meet commitments. Holds self to high standards and consistently honors policies, procedures, and work requirements. Scrupulously ensures all work is correct.
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.
Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Shares insight into the purpose of the work, involves others appropriately and gives them credit for their contributions. Praises the successes of others.
- Drives Vision and Purpose
Paints a compelling picture of the vision and strategy that motivates others to action. Explicitly articulates the core purpose of own work and consistently acts in alignment with that. Finds unique ways to contribute to the organization's vision and to the workgroup's mission.
County Core Values
All Broward County employees strive to demonstrate the County's four core behavioral competencies.
- Collaborates: Building partnerships and working collaboratively with others to meet shared objectives.
- Customer focus: Building strong customer relationships and delivering customer-centric solutions.
- Instills trust: Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Values differences: Recognizing the value that different perspectives and cultures bring to an organization.
Americans With Disabilities Act (ADA) Compliance
Broward County is an Equal Opportunity Employer committed to inclusion. Broward County is committed to providing equal opportunity and reasonable accommodations to qualified persons with disabilities. We support the hiring of people with disabilities; therefore, if you require assistance due to a disability, please contact the Professional Standards Section in advance at 954-357-6500 or email Profstandards@broward.org to make an accommodation request.
Emergency Management Responsibilities
Note: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane, or other emergency situation and are expected to perform emergency service duties, as assigned.
County-wide Employee Responsibilities
All Broward County employees must serve the public and fellow employees with honesty and integrity in full accord with the letter and spirit of Broward County's Employee Code of Ethics, gift, and conflict of interest policies.
All Broward County employees must establish and maintain effective working relationships with the general public, co-workers, elected and appointed officials and members of diverse cultural and linguistic backgrounds, regardless of race, color, religion, sex, national origin, age, disability, marital status, political affiliation, familial status, sexual orientation, pregnancy, or gender identity and expression.
