What We Need
Are you a scrappy marketer who isn’t afraid to roll up your sleeves by delivering detailed product content and putting pen to paper getting your creative ideas flowing? Brady Corporation is looking for a Channel Marketing Specialist to help ideate, define and execute product content management and marketing tactics to support the distribution channel team. This role will need to fill the gap between creative and business partners to bring high quality marketing tactics to life. You will be required to apply creative and critical thinking to multiple parts of the business so we can better reach and communicate with our extensive network of distribution partners.
What You'll Be Doing
- Support the channel management team by partnering with product management, product content and marketing teams to develop new product launch deliverables
- Maintain data and assisting channel management team with data cleanse initiatives
- Deliver communication & positioning of product life cycle management for distributor partners, particularly at a product's end of life
- Analyze market data, trends and competitor behavior to optimize marketing strategies
- Collaborate with cross-functional teams to help define, design and implement how various distribution creative requests are going to be put into action
- Review, analyze and edit existing campaigns, materials and promotions for distribution effectiveness, and adherence to distributor brand guidelines
- Provide monthly content for distribution newsletter to keep distribution sales teams up-to-date with new product and marketing initiatives and how they can be leveraged to drive sales
What You Will Need To Be Successful
- Bachelor's degree in marketing, business, communications or related discipline
- Minimum of 3 years work experience in marketing or similar field
- Excellent written and verbal communications, project leadership, presentation and analytical skills
- Familiar with developing product marketing content across various channels including, but not limited to: ecommerce website, social media, email, trade advertising, webinars and/or trade shows
- Motivated by data and measurement, must have demonstrated results
- Proven organizational skills and keen attention to detail.
- Ability to manage time effectively while managing multiple projects and business relationships
- Ability to occasionally travel (up to 10%)
About Us
Who we are:
Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we're just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.
We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2024, Brady employed approximately 5,700 people worldwide. Our fiscal 2024 sales were approximately $1.34 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.
Why Work At Brady
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.
Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
Our Benefits
- Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
- Generous 401(k) with company match
- Paid time off and holidays
- Opportunity to participate in incentive programs for all full-time employees
- Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
- Education reimbursement opportunities
- Scholarship program for children of Brady employees
- A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
- Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
- Dress-for-your-day dress code
- Charitable contributions matched through Brady's Matching Gift program
