Who We're Looking For - The Penny Hoarder Email & SMS Marketing CoordinatorAre you a marketer with an ability to create engaging content for target audiences in the email and SMS channels? Do you have experience managing the day-to-day operations of high-volume email campaigns in a content marketing environment? Are you able to prioritize projects and handle multiple tasks efficiently? If so, the Email and SMS Marketing Coordinator position at The Penny Hoarder, a leading website in the personal finance space, may be the role for you!
The Email and SMS Marketing Coordinator oversees the daily execution of our email and SMS strategy and calendar. This role will call upon direct experience with messaging platforms and content planning for email and SMS channels. While this role is primarily responsible for tactical execution, you will also work closely with the Email and SMS Marketing Manager or Director of Owned Audiences to steer the strategic direction of the program.
While knowledge of email marketing is a must, and knowing how to operate email databases and plan campaigns is essential, this role begins as an individual contributor role within the department structure. There is great opportunity for career development with this role, and the ideal candidate will display a desire to grow into a full-blown channel manager.
The Impact You Will Make Primary duties include:
- Campaign planning
- With input from the team and best available data, build and maintain an email and SMS campaign calendar including all daily newsletters, triggered journeys, sponsored emails, and other campaigns
- Content creation
- Use audience research to create or assist in the creation of well-written, engaging content for all daily newsletters, triggered journeys, sponsored emails, and other campaigns
- Collaborate with designers or use design tools to create email graphics
- Assist leadership in creating content to acquire new subscribers
- Campaign execution
- Schedule, QA, and send all emails and SMS in our messaging platform
- Ensure compliance with industry best practices and legal requirements
Secondary duties include:
- Campaign analysis
- Assist leadership with monitoring, analyzing, and reporting on campaign performance metrics
- Content optimization
- Assist leadership in designing and executing A/B tests to optimize email content
- Campaign alignment
- Collaborate with the marketing team to ensure email strategies align with overall marketing goals
We are open to remote candidates who are willing to work East Coast (EST) hours.
What You Bring
Technical Skills/Qualification
- 2+ years of relevant experience in email and/or SMS marketing
- Must have excellent copywriting skills with the ability to write engaging newsletter content
- Comfortable using data to drive content strategy
- Familiar with audience segmentation and cohort analysis
- Experience using first-party data to build audiences and grow revenue
- An email and/or SMS marketing portfolio with case studies to demonstrate the above
- Excellent organizational skills: capacity to manage multiple priorities and tasks simultaneously
- Familiar with performance marketing metrics such as tracking engagement, conversion rates, and funnel analysis
- Ability to adapt to and learn new SaaS and CRM technologies
- Experience using and creating reports from sales and marketing tools
- Bachelor’s degree in marketing, communications or business, or equivalent experience
- Not required but we'll see it as a plus if you have the following experience:
- Familiarity with Iterable or any other major email service platform (ESP)
- Creating reports and drawing insights from platforms such as Salesforce, Marketo, Eloqua, Iterable, Tune
- GA certification
- Comfortable with graphic design tools
Essential Team/Communication Skills
- Strong communication and time management skills
- Able to communicate with all levels of the organization, including management
- A high level of self-motivation and the ability to work well as an individual and within a team environment
- Help create a positive working environment; seeks out opportunities to learn and grow
- Gives and accepts feedback and guidance with a positive attitude and adjusts accordingly to meet the needs of the team and company
- Establishes trust and builds collaborative relationships with internal and external partners
What Should Be Included In Your Email and/or SMS Marketing Portfolio
- Screenshots of email and/or SMS campaigns you helped create in a messaging platform.
- You don't have to be the copywriter or designer on every element! Looking for familiarity with building campaigns as a practical daily matter.
- Some performance metrics related to campaigns you can walk us through in terms of how you used data to learn and improve over time.
- You don't have to take credit for these performance stats, just demonstrate familiarity with viewing content through an analytical lens and the ability to engage in some data storytelling around campaign performance.
Perks That Set Us Apart
- 🩺Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
- 💰Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
- 🧘♀️Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
- 🏝️Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
- 👶🏻Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
- ✈️Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
- 🏠Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working. This position will be expected to work in the office 4 days and remotely 1 day a week or 🏠 Remote Work Options: Embrace the flexibility of working from home.
- 🌎World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
- 🛟Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
🤝Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.
Interviewing at Clearlink
We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink.
- Once your application is submitted, we will review it and be in touch
- 30-min phone call with the Recruiting Team
- 30-min - 1 hour interview with the Hiring Manager
- 30-min - 1 hour interview with a Clearlink Panel
Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.
Why Work For Us
Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.
Clearlink Partners & Awards:
- Partnered with The Period Project for easy access to menstrual hygiene products.
- Awarded the 2022 Shatter List for breaking glass ceilings in technology.
- Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.
Clearlink Values (CLEAR):
- Create Community
- Learn & Grow
- Embrace Opportunity
- Act Like An Owner
- Respect Every Person
Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.
Why Work For Us
Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.
Clearlink Partners & Awards:
- Partnered with The Period Project for easy access to menstrual hygiene products.
- Awarded the 2022 Shatter List for breaking glass ceilings in technology.
- Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.
Clearlink Values (CLEAR):
- Create Community
- Learn & Grow
- Embrace Opportunity
- Act Like An Owner
- Respect Every Person
Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.
