12 month contract to start out
The Marketing Management team ensures that the marketing, advertising and creative tactics for products and services are aligned to meet the goals of the organizations they support. This is a mid-level career position within the Marketing Management job hierarchy. Employees at this level manage work in areas of specialization, with general supervision. They should be fully competent in the use of marketing concepts, tactics and activities. This includes the ability to prepare an annual market plan while developing and managing the creative strategy and determining the segmentation data modeling. This position will work with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels, and paid and earned media opportunities. This role will maintain a high degree of knowledge and strategic insight on current and new marketing outreach channels.
This position is accountable for the development of program marketing budgets, managing to budget, and ensuring that strategic cost alignment and accepted ROI are continuously within stakeholder roadmaps. This position effectively establishes and tracks campaign metrics including timeline, unique selling proposition, product launch information, expenses, goals, ROI, and determines the process for incorporating metrics into the marketing plan.
Responsibilities:
- Develop and manage strategic annual marketing plans that translate claims and features into benefits, while maximizing customer response rates and ROI
- Manage, lead and organize multiple projects and campaigns simultaneously to meet desired product goals and timelines
- Assist or lead in managing product marketing budget
- Manage all creative development associated with marketing plans and campaigns
- Create dynamic customer targeting and budget channel allocation strategy
- Assist in defining A/B market and creative testing, and collaborating with market insights on all consumer research
- Develop, track and report out on campaign metrics and analytics
- Responsible for all outbound marketing quality assurance procedures to protect customer data
- Assist or lead campaign automation strategy for outbound marketing channels
- Serve as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing communications.
- Provide support for internal/external challenges and/or regulatory issues; provide advice and technical expertise in marketing execution.
- Maintain working knowledge of best practices in marketing
- Meeting with the creative, marketing, and design teams to ideate and define content goals.
- Researching content and consumer trends to ensure that content is relevant and appealing.
- Developing content strategies to effectively reach the desired target audience and marketing goals.
- Creating content for a variety of platforms including newsletter, websites, and social media.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to use hands and fingers, reach, climb stairs, walk, sit for prolonged periods of time, talk, and hear. The employee must occasionally lift and/or move up to twenty-five pounds.
Consulting Solutions and its family of companies is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at marketing@consultingsolutions.com
