Who We Are
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting
Coordinator, PR (Public Relations)
Job Summary
The PR Coordinator will work closely with the Senior Marketing Manager & Coordinator (PR & Collaborations) to coordinate activities that drive earned media & brand heat for the Wrangler brand. This hands-on role will be responsible for product placement, media coverage, collaborations and music-related initiatives; collateral materials; event planning and execution; and budget administration. They will support the overall strategic goals and objectives of the Wrangler brand, key growth initiatives and work to strengthen brand equity and drive brand heat.
Responsibilities
- Responsible for selecting and ordering product for media, VIP, celebrities, artists, tv shows and movies; ensures product ordered aligns with Direct to Consumer (DTC) and LBU’s in regards to availability and key product initiatives; works directly with stylists and costume designers for specific looks and styles; establishes and maintains tracking document for all product that is placed, organized by LBU for ease of reference and shares this with LBU’s, Social Team and DTC; coordinate tracking of hits.
- Works directly with external PR (Public Relations) agencies to support a variety of projects and/or initiatives; works with internal departments to obtain product samples. Coordinates and oversees two media weeks per year; selection of product alongside LBU leads and merchandising; development of look books and invites in conjunction with creative services; develops calendar and timelines and ensures all deadlines are met; works with internal creative team to develop virtual site for media weeks.
- Assists with all press releases; approval process and gathers assets; gets briefs from brand and merchandising as needed; maintain PR calendar to track launches.
- Assists with event planning and activation for product launches, collaborations, music & rodeo. Regular travel possible.
- Assists with development of marketing assets and plans for collaborations and special collection launches. Ensures alignment between brand marketing, ecommerce, sales and other key cross functional partners.
- Responsible for processing external vendor invoices in Coupa & overseeing invoicing to payment; Assists Sr. Manager with budget management, including running weekly budget reports; process estimates, POs, and invoices in a timely manner; partner with LBU coordinators/managers to expedite any exception-based payments with AP/Finance
- Maintains content for quarterly newsletter to highlight brand activities to be distributed internally. Keep presentation decks updated regularly and available for LBU and sales as needed for presentations and account meetings.
Leadership
- Leads projects as directed by the Senior Manager
Requirements
- Minimum 3-5 years' experience with brand marketing, public relations, events
- Bachelor’s degree in marketing, communications, or business or equivalent working experience
- Bonus: media relations experience and event planning
- Excellent verbal and written communication skills
- Strong organizational skills: ability to multi-task and prioritize projects and initiatives.
- Detail oriented, accurate and shows an elevated level of initiative; meets all deadlines.
- Agile with the ability to embrace collaboration.
- Budget Management
- Overnight and weekend travel as needed
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.
When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.
Our Kontoor D&I Mission
At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.
Our Kontoor D&I Commitment
- Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
- Ensure an equitable environment that attracts & promotes diverse workforce
- Foster inclusivity, ensuring employees feel they can bring their whole selves to work
