Reports to: Chief of Staff
Pay rate and hours: $40 per hour, 40 hours per week
The News Revenue Hub is seeking a freelance Specialist to join its Labs team to help execute the digital landscape & ad operations objectives in a cohort program of hands-on advertising, sponsorships, and events revenue with newsrooms. This individual will serve as a direct point of contact for participating news organizations in the advertising & sponsorships program, as well as marketers, advertisers, and agencies.
This role requires a detailed and organized individual to focus on reports of brand impact research, trafficking, delivery, and optimization of ad operations, ensuring the seamless execution of advertising campaigns, and will involve close collaboration with editorial teams to align advertising efforts with content strategies.
Digital Marketing & Ad Ops in the Lab
- Develop and implement digital marketing strategies to build brand awareness through media plans and social engagement.
- Coordinate the end-to-end execution of advertising campaigns, including ad trafficking, tracking, delivery, optimization, and reporting.
- Collaborate with internal teams to gather creative assets, implement tracking codes, and ensure timely campaign launches.
- Monitor and optimize campaign performance to meet client objectives and key performance indicators (KPIs).
- Address and resolve all ad ops issues in a timely manner
- Set up campaigns, placements, and creative assets through Google Ad Manager (GAM)
- Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives are met
- Regularly optimizing campaigns to ensure we are pacing appropriately
- Deliver updates in team meetings, and provide troubleshooting support for trafficking issues related to creative and publisher implementation
- Support senior team members on complex campaign setups and escalations to third party vendors when necessary
- Assist with documenting, updating and maintaining trafficking and work-flow procedures
- Perform quality assurance checks and resolve debug issues with campaigns to ensure that line items and creative have been set up correctly and are delivering across all platforms and devices
- Manage and implement ad tech solutions to enhance campaign targeting, tracking, and measurement capabilities.
- Coordinate the collection and organization of creative assets from clients and internal teams.
- Ensure creative assets comply with specifications and are delivered on time for campaign launches.
- Serve as a point of contact for clients regarding ad operations, timelines, and campaign performance.
- Gather client requirements and collaborate with internal teams to deliver effective and customized advertising solutions.
- Coordinate integrated advertising and editorial campaigns, ensuring seamless collaboration and cohesive messaging.
- Communicate advertising requirements and specifications to editorial teams to optimize content for ad placements
Qualifications:
- 3+ years of experience in an ad operations role such as an ad trafficker and managing programmatic campaigns
- Expert Google Ad Managers (DFP) knowledge
- Ability to understand and debug third party tags
- Solid knowledge of 3rd party ad serving, and programmatic environments
- Experience troubleshooting and serving technical issues, such as delivery investigation and third party rich media issues
- BA/BS degree or equivalent is required
- Excellent attention to detail and accuracy
- Effective communication and collaboration skills
- Ability to absorb complex technical concepts and communicate them to a non-technical audience
