Gracious Hospitality Management is first and foremost an outstanding hospitality company that conceptualizes Michelin-starred and James Beard-nominated restaurants. We focus on both passion and profitability. We are professionals committed to ensuring exceptional hospitality and service to our customers.
GHM has been honored with receiving a Michelin star eight years in a row for its restaurants Piora, Cote Korean Steakhouse & COTE Miami
.
Job Summar
y:As Director of Digital Marketing, you will oversee and manage the planning, development, structure and maintenance of content for GHM’s digital channels, products and services, focused on a diverse set of channels and domains. You'll be responsible for end-to-end content strategy to shape outstanding customer service interactions. You’ll lead a team of content creators, and manage vendors and agencies to create brand-defining experiences for a range of customer-facing products, services and portals. You’ll mentor designers in best practices and champion the value of thoughtfully crafted language in creating brand-defining, customer-centered experience
s.Along with the VP of Marketing & Communications, you will set the brand voice and tone for GHM’s channels and ensure all content is aligned. Finally, as a talented storyteller, you’ll help craft the stories of GHM’s accomplishments to share with our internal business partners, executive leadership and external audience
s.
Benefi
- ts:Salary range $140,000 - $150,
- 000Comprehensive Medical, Dental and Vision Insura
- nceFlexible Savings Account/Healthcare Savings Account/Dependent Care Savings Acco
- untCommuter Benef
- itsPaid Sick and Vacation D
- aysDining Discounts & Mo
re!
Essential Job Duties & Responsibilit
ies:Job duties and responsibilities include, but are not limited to the follow
ing:
Content Creation Manage
- ment:Directly with our CEO and VP of Marketing, strategize and execute integrated brand awareness campaigns and advertising efforts that are both tailored to our community’s interests and those that elevate our brand’s story via all of the company’s digital marketing platforms: email, social media, and webs
- ites.Oversee the construction of GHM’s primary messaging PPT outlining key content areas for each business area and develop a comprehensive content creation process and distribution stra
- tegy.Act as the primary liaison with external creative vendors and all internal departments, always leading with a solutions-oriented and ops-first appr
- oach.Manage a content team of 2+ direct rep
- orts.Oversee all aspects of the pre and post production pro
- cess.Plan, produce, shoot and coordinate internal and external content shoots with culinary teams, models, ops team, and beyond – develop mood boards, shotlists, run of shows, source props and wardrobe, and coordinate with ta
- lent.Develop comprehensive and data-driven post-campaign rep
- orts.Lead brainstorms and provide value for custom content i
- deas.Oversee production of all social content with a specific focus on video, helping to drive video views, clicks, and s
- aves.Develop Reel and Tiktok content in a swift manner understanding the importance of “the moment” for post-event recaps, real-time Instagram Stories, and quick turnaro
- unds.Maintain an organized record of all visual and audio content for each property for social, website, email, and press kit
- use.Take lead on the look and feel of our new properties and create engaging launch strategies for new businesses and campa
- igns.Attend GHM events to cover for social media content alongside support of your
- team.Ensure that the brand and messaging are appropriately communicated and represented across all digital platforms, internally and extern
- ally.Ensure that our digital channels are “speaking to each other” including social media and our webs
- ites.Oversee paid advertising opportunities across digital platf
- orms.Ensure continued proper use of our paid digital marketing platforms including but not limited to Sprout Social, Klaviyo, Google Business, Yelp, TripAdvisor, Resy, Sevenrooms,
- etc.Lead on 2.0 website revamps to take advantage of our new platforms; helping with reservation leads, growing our monthly visitors and click-rates, and encouraging newsletter sign
-ups.
Digital Marketing Manag
- ement:Oversee comprehensive digital plans and timelines around special campaigns, launches, and announcements; liaise with internal departments on operational functions and ensure clear communications so that teams are updated in a timely m
- anner.Assist VP with new business endeavors, brainstorming new concepts, partnerships, events, media opportun
- ities.Research competitors, stay abreast of new projects and openings as well as key trends across all digital plat
- forms.Help manage the Marketing & Communications department b
udget.
Community Engag
- ement: Manage Digital Marketing Team and provide guidance on prompt responses to social inquiries, comments, and feedback from community members in a friendly and professional
- manner.Build a comprehensive influencer marketing strategy across businesses and geographic regions of in
- terest.Monitor and actively participate in discussions, comments, and conversations across our social media channels, forums, and online commu
- nities.Encourage meaningful interactions, address concerns, and resolve issues to maintain a positive and supportive community envir
- onment.Lead on strategies that optimize content for search e
ngines.
Community
- Growth:Develop strategies to increase the size and reach of our community across various online pl
- atforms.Oversee SEO possibilities for our new w
- ebsites.Implement tactics to attract and retain new community members, including outreach efforts, partnerships, and pro
- motions.Develop relationships with key influencers, media, and notable individuals to help further brand awareness opport
unities.
Social Media Monitoring and
- Analysis:Lead on the monthly creation of GHM Monthly Metrics report, optimizing and continuously improving on metrics/analytics and monitor how changes are being implemented month o
- ver monthAnalyze trends and user behavior to optimize community strategies and foster a more active c
- ommunity.Monitor key social media metrics and community analytics to assess engagement levels and identify areas for imp
- rovement.Able to stay up-to-date with current media and latest social trends, especially at the intersection of culture and technology, to identify and surface reactive opportunities on soci
- al media.Research competitors, stay abreast of new projects and openings as well as key trends across various communication platforms, and perform regular spot checks on the accuracy of restaurant listings on digital p
latforms.
Brand
- Advocacy:Attend and cover events at GHM’s properties and liaise and build strong relationships with our external
- partners.Identify and nurture brand advocates within the community, encouraging them to spread positive word-of-mouth and engage ot
- her users.Leverage brand advocates to share user-generated content and testimonials to boost brand cr
edibility.
Crisis
- Management:Address any negative sentiments or crisis situations in a timely and empathetic manner, escalating issues to the appropriate internal teams, if
necessary.
Co
- llaboration:Collaborate with the restaurant support teams to ensure a seamless and consistent customer
- experience.Assist with photo and video shoots and the company’s photography archives on G
- oogle Drive.Comfort turning unplanned content on tig
- ht deadlinesLiaise with internal departments on operational functions and ensure clear communications so that teams are updated in a ti
mely manne
- r.
Standards:Display knowledge of the brand, culture, - and product.Demonstrate the Company’s core values of people, learning, culture, relationships, sustainability, and
- stewardship.Maintain professional and respectful behavior when in contact with guests, management, a
- nd teammates.Present a polished personal appearance, adhering to company grooming standards outlined in the Emplo
- yee Handbook.Adhere to all company policies and procedures outlined in handbooks, manuals, and other compa
- ny documents.Attend and participate in all scheduled meetings, training sessions, and continuing educatio
- n activities.Take care of all comp
- any property.Maintain safe
- ty standards.Comply with federal, state, and local laws and
regulations.
Q
ualifications:A director of digital marketing typically has at least 10 years of experience in marketing, content strategy building, communications, and/or publishing or other editorial roles. People in this role need to be problem solvers who are able to juggle a lot of different tasks at one time. They also need to be leaders, planners, and strategic thinkers, who can wear a lot of different hats. They might need to be a blogger today, a podcaster tomorrow, or a videographer the next day. No matter what they might be doing on any given day, they’re also the ones responsible for making decisions about what a company should be focusing on from a conten
- t perspective.7-10+ years of content strategy and professional writing experience within a B
- 2C environment3+ years experience in a content leadership position, managing an in-house team and exte
- rnal resourcesEffective communicator and collaborator alongside excellent writing and
- editing skillsDemonstrated successes in capturing target audiences through en
- gaging contentSupervise the production of multiple projects under t
- ight deadlinesDemonstrated experience utilizing next generation
- content toolsObsessive about measuring and optimizing the performance o
- f your contentProven track record developing and executing successful B2C corporate-level positioning, content and b
rand campaigns