About Final Offer
Final Offer is a new platform that empowers top real estate agents to provide a more transparent offer and negotiation experience to their clients. Now sellers can clearly outline their desired price and terms, giving buyers the certainty they need to always make a winning offer. By setting a Final Offer Price, sellers can maximize the value of their home, giving buyers the ability to purchase the home immediately. Built by real estate and technology leaders, Final Offer allows the best agents to differentiate themselves and provide their clients with an elevated buying and selling experience.
Role Overview
As Product Marketing Manager, you will own the product marketing function from strategy to execution, playing a pivotal role in bringing new product features to market and optimizing the performance of our existing Final Offer solution. You will partner cross-functionally with product, sales, and marketing teams to craft compelling product narratives for agents, brokers and the consumer, build robust go-to-market strategies, and ensure successful product upgrades and adoption. Your primary role is to craft compelling content to drive awareness and increase adoption.
This is a Full Time role, eligible for Medical, Dental, Vision and our 401k plan. We respect those who work hard and successfully meet the requirements of their role and for those individuals we offer Unlimited Vacation Time!
What You'll Do
Go-to-Market Leadership:
- Lead the development of go-to-market (GTM) strategies for new market launches as Final Offer rolls out across the country as well as new product features.
- Collaborate with cross-functional teams to ensure product readiness, launch excellence, and consistent brand messaging.
- Unify website messaging with clear value proposition through case studies, product features, and customer testimonials.
Product Positioning & Messaging:
- Develop and refine product positioning, ensuring alignment with customer segments and market trends.
- Craft compelling narratives that clearly articulate the value proposition of our solutions.
- Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value with internal teams as well as external website.
- Create regular outbound communication tailored to segments, through newsletter or other mediums.
- Create and trigger relevant, in product messaging to increase upgrades and product adoption.
- Develop and launch consumer awareness campaigns.
Market Research & Customer Insights:
- Conduct market analysis and leverage customer insights to guide product development and marketing strategies.
- Identify customer pain points and tailor messaging that resonates with specific audiences.
Sales Enablement:
- Develop and deliver resources that empower our sales teams to effectively communicate product value.
- This includes creating sales collateral, pitch decks, and product training materials.
Data-Driven Marketing:
- Use data to measure the effectiveness of marketing campaigns, track key performance indicators (KPIs), and adjust strategies for optimized performance.
Product Lifecycle Management:
- Own the marketing strategy for products throughout their lifecycle, from launch to maturity.
- Drive demand generation and customer retention for our solutions.
Collaboration:
- Partner closely with product managers, engineers, and business leaders to ensure alignment between product development and market needs.
About You
- 5+ years of experience in product marketing within a technology-driven industry (real estate technology experience is required).
- Strong track record of successfully leading product marketing strategies from ideation to execution in B2B and a plus if B2C.
- Exceptional storytelling skills with the ability to distill products into clear, compelling narratives.
- Ability to influence cross-functional teams and build strong relationships with stakeholders at all levels.
- Experience conducting market research and leveraging insights to inform go-to-market strategies.
- Proven ability to drive sales enablement and improve product adoption.
- Data-driven mindset with experience measuring campaign performance and optimizing based on insights.
Preferred Qualifications
- Experience in real estate technology or a related field.
- Expertise in launching and marketing SaaS products.
- Knowledge of modern marketing tools and techniques, including CRM and marketing automation platforms.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously.
