Job Description, Growth (Newsletter), OffBall
Location: Los Angeles or New York
Overview: OffBall is a connected cultural network and creative studio. It is Sports. Culture. Curated. It is a homepage and newsletter curated twice daily giving audiences the amazing stories, posts, and narratives in sports Our daily newsletter takes a deeper look at the website offering analysis and original content every day.
Our goal is to rapidly grow the newsletter through thoughtful growth strategies including best practice but also, new approaches or thinking.
Primary Responsibilities:
- ● Drive profitable customer acquisition efforts for OffBall through paid marketing
- ● Develop and execute A/B test plans that adhere to Direct Response testing principles. A/B testing will include landing page optimization, price/offer, creative, messaging, audience segmentation, etc.
- ● Develop media strategy and plans with responsibility to execute the plans through a mix of direct “hands on keyboard” and the management of external advertising agencies or independent vendors
- ● Managecreativeideasregardinggrowthincludingreferrals, sweepstakes, influencer engagement, and cross promotion
- ● Build budgets and forecasts at the brand, platform and channel level
- ● Track and regularly communicate campaign performance vs budget to
- key stakeholders
- ● Monitor competition, industry trends and apply best practices
- ● Collaborate with both external agencies and internal cross-functional
- teams such as creative, brand and product development
- ● Partner with the central analytics to leverage consumer data and
- insights to maximize ROI
- Desired Skills & Qualifications
- ● 4-6+ years of a successful track record in digital and mobile direct response marketing
- ● Previousexperienceinnewslettergrowthtacticswithother newsletters
- ● Success driving results across paid search, paid social, programmatic across mobile and desktop
- ● Strong understanding of optimization levers & testing approaches across media platforms
- ● Strong Direct Response marketing skills with A/B testing experience
- ● Strategic thinker as well as an agile executer who is able to pivot quickly
- ● Highly collaborative and team player by nature
- ● Ability to plan and operationalize marketing efforts
- ● Ability to manage external agencies and vendors to drive
- best-in-class execution
- ● A passion for digital and mobile marketing with an active interest in
- online advertising industry trends and applying best practices
Submit Resume to: tanya@uplandworkshop.com
