Description
We are looking for a strategic thinker with a passion for digital marketing and lead generation. In this role, you will oversee a variety of marketing functions, including trade show planning, email marketing, catalog management, and the creation of engaging marketing materials. This position is ideal for someone with a strong background in digital marketing and customer acquisition, who thrives in a collaborative environment and is dedicated to driving impactful marketing efforts.
Key Responsibilities
Marketing Material Management
- Oversee the creation and distribution of compelling marketing copy across various platforms.
- Manage the creation of author bios and website content.
- Handle catalog mailing lists and coordinate scheduling for catalogs.
Digital Communication
- Lead the development and execution of monthly email and newsletter campaigns.
- Maintain and grow the consumer email lists through creative strategies.
- Support authors in their marketing and social media efforts.
- Collaborate with the publicity team to track social media performance.
Conference Management
- Direct the trade show strategy and operations, ensuring alignment with organizational goals.
- Coordinate conference details and staff involvement.
Strategic Collaboration
- Work with leadership to develop comprehensive reports on marketing activities and strategies.
- Contribute to the overall marketing strategy and process improvements.
Professional Growth
- Stay current with industry trends and innovations to enhance demand generation efforts.
- Attend relevant training events and industry-wide conferences to maintain cultural competency in publishing.
Team Leadership
- Ensure staff goals align with organizational values and strategic initiatives.
- Recruit, train, and develop a high-performing team.
- Foster a collaborative and effective work environment.
Qualifications
- Bachelor’s degree or relevant work experience.
- Minimum of 5 years in marketing with a focus on demand generation or digital marketing.
- Proven experience in creating diverse marketing copy and managing various platforms.
- Strong understanding of digital marketing channels, tools, and best practices.
- Excellent leadership and communication skills, with a keen attention to detail.
- Ability to manage complex projects and prioritize effectively.
- Commitment to working in a diverse team environment.
Benefits
- Competitive benefits package including health care and retirement savings with a match.
- Flexible work schedule and remote work options.
- Professional development assistance and employee discounts.
How To Apply
- External Candidates: Please visit the Careers Hub to complete your online application.
- Internal Candidates: Apply through the Jobs Hub on Workday.
Employment Type: Full-Time