Position Summary: The Content Creator is responsible for content creation for and execution of WEAVE’s agency and thrift store communications strategy including branding, website, social media, and electronic and print publications. The Content Creator is a highly collaborative team member who can execute diverse perspectives and ideas of employees, survivors, board members, community partners, etc. and implement a communications strategy reflective of the agency’s mission, goals, programs, partnerships, and commitment to being an inclusive, equitable, welcoming, and accessible organization.
Responsibilities
- Execute a comprehensive content strategy for WEAVE’s social media platforms, including retail, focusing on video content to increase engagement and reach.
- Create, edit, and produce quality video content for social media, including Instagram, Facebook, LinkedIn, e-newsletter and beyond.
- Production of communications documents and collateral including collaborating across all divisions and departments, content design, approval, vendor selection, and distribution.
- Update WEAVE’s website, ensuring content is current, engaging, and aligned with organizational goals.
- Monitor and analyze content performance metrics, adjusting strategies to improve engagement and reach.
- Assist in the creation of other multimedia content, such as graphics, infographics, and photos.
- Stay up-to-date with the latest trends and best practices in content creation, social media, and web design.
- Support other communications and marketing initiatives as needed.
- Responsible for monitoring social media activity and notifying the appropriate party when follow-up is needed.
- Organizes and maintains agency photos and images.
- Represents WEAVE at community events and professional networks, as needed.
- Other job duties as assigned.
Qualifications
- BA degree in digital media, marketing, communications or related field and a minimum of one-year professional experience creating marketing materials and social media
content.
- High degree of knowledge and comfort using O365/Microsoft Suite including Word, Excel, Planner, Lists, and SharePoint.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Adobe Photoshop, Illustrator).
- Experience using digital design and scheduling platforms like Canva, Loomly, Constant Contact, and MailChimp. Experience with Adobe Suite strongly preferred.
- Excellent project management skills required including ability to use project management tools and software, create project plans, and manage multiple projects simultaneously.
- High degree of knowledge of social media channels and ability to develop tailored content based on audiences.
- Proficiency with office machines, including computers, database systems, scanners.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Ability to maintain a cooperative, professional demeanor with clients, volunteers, staff and community members.
- Occasional lifting of boxes up to 25 lbs.
- Complete WEAVE’s peer counselor training program (post-hiring requirement).
- Valid CA Driver’s license and reliable transportation, including vehicle insurance.