About the Baton Rouge Area Foundation
Created in 1964, the Baton Rouge Area Foundation is among the largest community foundations in the country. We are working to build a thriving and resilient future for all in Baton Rouge and beyond. Our team delivers on this vision through the following key activities:
1. Catalyzing change and positive opportunity in our community
The Foundation leads civic projects with annual support from our members. This work seeks to address the most pressing barriers to opportunity and is guided by data and community need.
2. Fostering a strong philanthropic environment
We believe philanthropy is for everyone. The Foundation supports philanthropists at every stage of their journey of giving - providing education, counsel, and tools to help them support nonprofits and the community at large with their time, knowledge, and resources.
3. Empowering changemakers and nonprofits
The Center for Nonprofit Excellence provides strategic and technical support to nonprofit organizations. We build relationships with and between nonprofits in our area, connect organizations to funding opportunities, offer consulting services for fundraising and planning, and lead educational fellowships.
Job Description
Reporting to the VP of Communications and serving as an integral member of the communications team, the Communications Director will be responsible for managing the development of content for all communications outlets at the Foundation including, but not limited to print publications, press releases, website, digital newsletters, e-journals, and social media. The Communications Director will maintain a consistent and approachable brand identity for the Foundation across all digital, print, and face-to-face communications channels. They will oversee a team of two and collaborate with other members of staff to ensure that work is produced on time at a high level of quality.
Core job responsibilities:
- Familiarize yourself with the Foundation’s ethos and core activities to support the creation of content that achieves our objectives and desired brand identity
- Lead a team of two, ensuring that strong team dynamics, adherence to deadlines and goals, and professional development remain priorities
- Maintain project management tools to effectively track project timelines and goals
- Curate and execute targeted communications campaigns by utilizing press releases, website updates, digital and print newsletters, e-journals, social media, and other communications channels as appropriate
- Project Manage the development of BRAF print communications including the Annual Report, Currents Magazine, CityStats®, and marketing materials.
- Oversee all electronic communications including the Foundation’s website, social media, and digital newsletter and monitor its effectiveness to improve future content strategies
- Collaborate with Vice President of Communications, Content Specialist, Graphic Designer, and other members of the organization to ensure consistent and efficient implementation of departmental strategies
- Oversee content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year, and coordinate with Content Specialist to ensure plan is thoughtfully constructed and see to its successful implementation
- Stay well-informed of current best practices and emerging trends in the industry to implement strategic pivots to accommodate new learnings when necessary
- Prioritize flexibility to meet evolving needs and maintain a willingness to learn
- Other duties, as assigned
Required Qualifications:
- 5+ years in communications
- Excellent writing, editing, and proofreading skills
- Comfortable writing in a variety of formats, including technical writing and long- and short-form storytelling
- Quick learner with exceptional attention to detail
- Ability to conceive fresh and appealing ideas for new content that supports BRAF's brand identity, targets specific audiences, and meets organizational objectives
- Ability to work independently or as part of a multi-disciplinary team on multiple concurrent deliverables
- Experience with social media engagement strategies and best practices
- Technical knowledge of Microsoft Office Suite
Preferred Qualifications:
- Bachelor's degree or relevant experience in communications, marketing, journalism, or a related field.
- Basic technical knowledge of Adobe Creative Cloud Suite, particularly InDesign, Photoshop, Illustrator, and InCopy.
- Understanding of graphic design principles and experience working with designers
- Experience producing and editing videos, podcasts, or other multimedia content formats.
- Detailed technical knowledge of WordPress, Squarespace and MailChimp
This position is based in Baton Rouge, Louisiana and is 80% on-site, 20% remote.