MARKETING SPECIALIST/COPYWRITER JOB OPPORTUNITY
POSITION: Marketing Specialist/Copywriter
COMPANY: RxTrail Consulting
REPORTING TO: CEO, DOO
STATUS: Full-time Employee, Hybrid
LOCATION: Wichita, KS; Kansas City, MO; Charleston, SC areas preferred - will consider other locations for the right candidate
START DATE: September 23, 2024
APPLICATIONS ACCEPTED THROUGH: August 30, 2024
ABOUT THE MARKETING SPECIALIST/COPYWRITER POSITION
RxTrail is a leading pharmacy consulting company that works with healthcare businesses who desire to stay competitive, work efficiently, and create successful financial outcomes in pharmacy. We track the healthcare industry trends that impact our clients day-to-day operations and financial wellbeing. Our mission is developing pharmacy service models that combine the knowledge and passion of human experts with highly efficient software systems. Our clientele range from healthcare organizations, businesses of every size, technology companies, private equity firms, and other professional services firms. Over the past 5 years, RxTrail has been a trusted partner of hundreds of businesses including several fortune 20 enterprises.
We are seeking a Marketing Specialist/Copywriter to join our team. The ideal candidate will have a roll-up-your-sleeves get-it-done attitude; they’ll be team-oriented with a curious mind and eager to learn. This person must be well-organized, highly detailed, a self-starter, and have a love for writing and publishing. The Core Competencies of the role are Marketing and Content Strategy and Implementation, Strong Writing and Communication Skills, SEO and Digital Marketing Knowledge, Audience and Marketing Research Skills and Project Management. This role will encompass our digital and offline presence, and will include: content creation; lead acquisition; social media; visibility through speaking events, conferences, and publications; copywriting; collaborations (partnerships/referral programs); and other traditional marketing tactics.
The candidate that joins us will have experience setting, directing, and implementing marketing campaigns (social media/blog/email publications/webinars), strong technical acumen, and is an excellent copywriter. We are searching for someone who is eager to weave themselves into the fabric of our organization and ready to ensure our marketing initiatives are creative, strategic, and supported by strong, repeatable systems.
This full-time role will report directly to our CEO and also work closely with our DOO.
YOU’RE THE PERFECT PERSON FOR RXTRAIL IF….
You have at least 3 years experience in marketing.
You have previous experience copywriting, developing client communications, and leading marketing campaigns.
You’re a reliable teammate and can be counted on to do what you say you’ll do.
You are proactive, flexible, and results-oriented
You are an effective communicator with strong verbal and written skills and can easily build and maintain strategic relationships.
You are a self-starter; you anticipate needs and proactively take action.
You are solutions focused, can think creatively to problem-solve, and can navigate through a roadblock.
You are a visionary and can create strategy, but you also have a good handle on how to practically implement your vision.
Being organized and systematic is one of your greatest gifts.
You love data, marketing metrics, and A/B testing.
You have a great work ethic, have mastered time management, and close the loop on every project.
You are seeking a long-term working relationship, where you are valued as an essential team member.
You can connect with and support the leadership team’s mission within our organization.
You can perform successfully in a fast-growing company where things change daily, new ideas come to life in a matter of weeks, and a place where everyone is fully invested, every single day.
You can set goals and develop achievable timelines to hit them.
You are a direct communicator, yet kind and compassionate.
You are quick on your feet and can create solutions.
Can get your work done without being micro-managed or needing constant oversight.
Being a loyalist comes innately to you and you dream of long-term growth with RxTrail.
You enjoy stretching yourself professionally.
You enjoy working with awesome people and like to have fun!
RESPONSIBILITIES
Marketing and Content Strategy and Implementation
Help cultivate RxTrail’s brand identity.
Develop and oversee all strategy, planning, implementation, and day-to-day management of marketing efforts to attract leads, increase conversion, and engage existing customer base
Develop content strategies that align with overall marketing goals, including digital campaigns, email marketing, and social media initiatives
Create cross-channel messaging plans and promotional strategies to grow leads, convert customers, and increase retention
Strategically map out launch and execution plans for each campaign and live event
Develop, maintain and own a multi-channel roadmap and marketing calendar that ensures RxTrail’s goals are achieved
Identify and track key marketing KPIs on a weekly, monthly, and quarterly basis, reporting on relevant marketing outcomes to ensure company goals are achieved
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
Identify new market opportunities to support campaign creations
Generate innovative ideas and new strategies for promoting our brand and services
Proactively look for ways to repurpose existing content
Strategize ways to improve and extend relationships with existing clients, developing systems, scripts, and processes when appropriate
Work with CEO to improve sales script and pre-sale assets to increase conversion rates
Implement creation of marketing assets and content (social media, ads, case studies, emails, sales pages, newsletter, etc.)
Oversee and implement email list growth and management
Develop digital and social media campaigns to increase web traffic and optimize conversions
Oversee and direct development of relationships with key professional organizations, industry publications, and trade shows
Manage marketing budget
Strong Writing and Communication Skills
Write, edit and proofread marketing materials, including blog posts, articles, social media posts, email campaigns, website copy, and promotional materials
Ensure that all content adheres to the brand’s tone, style, and messaging guidelines, maintaining consistency across all platforms
Craft compelling narratives that resonate with our target customers and clearly communicate our value proposition
Tailor messaging to suit different platforms and formats, from long-form to concise social media posts or ad copy
Research, write, and produce in-depth case studies and white papers that highlight RxTrail’s successes and expertise, supporting sales and marketing efforts.
Write and edit content for various marketing assets, including brochures, product descriptions, presentations, and sales collateral, ensuring alignment with the brand's messaging and goals
SEO, Digital, and In-Person Marketing Knowledge
Conduct keyword research, implement on-page SEO best practices, and optimize content for search engine visibility
Monitor and analyze content performance using tools like Google Analytics, adjust strategies based on data insights, and report on key metrics
Create copy and materials for trade shows, events, and promotional activities, including brochures, banners, and presentations
Collaborate with event planners and sales teams to ensure marketing materials
effectively support in-person engagement efforts
Develop and execute integrated marketing campaigns that seamlessly blend digital and in-person tactics to maximize reach and engagement
Ensure that case studies and white papers are optimized for both digital distribution and in-person use, such as at trade shows or sales meetings
Audience and Market Research Skills
Conduct market research to understand RxTrail’s target customer’s demographics, behaviors, needs, and preferences
Analyze competitors’ strategies to identify opportunities for differentiation and to stay ahead in the market
Stay updated on industry trends, consumer behavior shifts, and emerging technologies to ensure content remains relevant and effective
Gather and analyze feedback from various channels (surveys, social media, customer interactions) to continuously improve content and strategies
Identify and target specific market segments with tailored content and messaging to improve engagement and conversion rates
Conduct surveys, interviews, and other methods to gather customer feedback and testimonials, which are essential for understanding customer needs and refining marketing strategies
Project Management
Take full ownership of executing marketing plans and projects
Keep marketing projects, tasks, and assignments organized and up-to-date in Monday.com
Establish, maintain, and document scalable processes that ensure best practices in marketing operations
BENEFITS OF BEING PART OF OUR TEAM:
Fun, Fast-Paced Work Environment
Awesome People and Culture
Comprehensive Healthcare Benefits
401K Retirement Plan
4-Day Work Week
NEXT STEPS:
If you’ve read this far and are excited we would love to receive your application as soon as possible. We have lots to do and are ready to get started!
Please complete the application HERE
