Job - Digital Marketing Specialist (Email Marketing)
Location – Allston, MA - 3 days/week in office (Allston MA) (Hybrid - partial time on campus/partial time WFH (working/living in MA).
Duration – 3+ Months
Work Schedule: 40 hours/week
• Experience with email marketing systems
• High attention to detail
• Experience training others and explaining technology
Job Description
We are seeking a detail-oriented professional who is passionate about email communication, email data management, and marketing automation platforms. Supporting the Director of Digital Marketing, this role will provide internal clients with expertise on how to build and manage successful email marketing campaigns. This includes email for various academic programs, research newsletters, internal communications, and event invitations. The person in this role will manage multiple email marketing platforms, any related technology integrations, and offer one-on-one technical support for email marketing tools during business hours.
This position will require a deep understanding of marketing technologies and email best practices.
The ideal candidate will love working with people and solving problems.
Job Duties
• Act as go-to expert for Salesforce Marketing Cloud and other email platforms.
• Manage email platform account settings and user account permissions.
• Develop email templates that meet client needs and brand standards.
• Train new users to edit email templates, upload contact lists, and schedule emails.
• Help internal clients adapt their email content to fit templates.
• Respond to client questions and be helpful troubleshooting technical issues.
• Manage email automations and workflows.
• Provide ad-hoc email performance reporting.
• Create webforms for newsletter signup pages and subscription management.
• Guide IT in implementation of various technology integrations.
Basic Qualifications:
• 3+ years of hands-on work with email marketing platforms (Salesforce Marketing Cloud, Pardot, Klaviyo, Acoustic, HubSpot, ActiveCampaign, or similar).
• Demonstrated successes in improving email marketing performance.
Additional Qualifications and skills:
• Knowledge of email HTML strongly preferred.
• Knowledge of Salesforce CRM strongly preferred.
• Bachelor’s degree preferred.
• Ability to manage multiple projects and balance priorities.
• Ability to provide superior client service, while projecting positivity and confidence.
• Strong communication and interpersonal skills.
• Exceptional attention to detail.
• Experience working in a large marketing team or marketing agency is preferred.
