Marketing Coordinator Job Description
Position Title: Marketing Coordinator
Reports to: Signe Castañeda
Schedule: Full Time-Hybrid
Rate: Starting $25.00 based on experience
The Marketing Coordinator oversees and implements marketing and communications for Coastal Sage Montessori. This position reports directly to the Head of School and works with teachers/staff, parents, Director of Development and at times the Board of Directors. Ideal candidate is goal and purpose oriented and such understands that priorities and activities may shift in support of the school’s mission.
Responsibilities
Promote Montessori principles and practices through education of parents and school community. Coordinate internal and external school communication. Work closely with Head of School to ensure all activities support furthering Coastal Sage Montessori’s mission. Works closely with Office Manager and teachers to ensure coordinated communications with families.
Activities Include
· Reviewing and improving marketing/communications strategies for effectiveness.
· Promoting and increasing the regional community’s awareness of Coastal Sage Montessori.
· Producing and distributing the monthly print newsletter and weekly email updates to parents.
· Overseeing all external publications for the school emphasizing uniformity in content and appearance.
· Creating a yearly overall theme for all published pieces.
· Editing and writing articles on Montessori education.
· Producing various school documents including a promotional brochure for admissions, the annual report, as well as forms such as conference reports, admissions applications, etc.
· Supporting the production of various school documents including parent handbooks, school calendars, special publications, and forms as needed.
· Updating and maintaining content on the school’s website.
· Creating and implementing a social media strategy.
· Developing and implementing and advertising strategy.
· Writing and submitting press releases for topics warranting public awareness.
· Serving as the public relations spokesperson for the school when needed.
· Supporting community building events when needed
· Promoting parent education events.
· Regularly taking and organizing digital photographs of school events (during and after school hours) and general life at the school for use in the newsletter, yearbook, website, and other publications.
· Work with teachers, staff, parents, and students to produce the yearbook.
· Attending weekly meetings.
· Working on special projects as needed.
· Create programs to welcome and integrate new families to the school.
· Developing and maintaining development of databases in concert with Office Manager and Director of Development.
· Reporting family success stories/testimonials in the newsletter and on the school website.
· Organizing community gatherings.
· Representing school to other organizations.
· Supporting Head of School in admissions and fund development in selected areas, such as producing an annual report.
· Develop a strategic plan to follow up with admissions inquiries through our tracking system.
Skills, Knowledge and Abilities
· Excellent communications, interpersonal, and social skills.
· Advocates school knowledgeably and enthusiastically.
· Comfortable working around and with children and interacting with parents, faculty, and education professionals.
· Proactive, self-starter, creative, strong attention to detail.
· Strong computer skills.
· Happy, growth-oriented professional.
Education and Experience
BA in liberal arts, marketing, public relations, communications, or other required. Experienced with desktop publishing desirable. Website experience required. Montessori background a plus.
Qualifications
· Believes in our mission
· A skillful writer and an effective speaker to groups and one-on-one
· A skillful photographer
· An outgoing people person
· Able to manage data, records, and administrative procedure and process
· Well developed computer skills
· A self-starter: a highly motivated, self-directed and a team player
· A good understanding of child development and parenting issues desirable
· The ability to serve as an articulate spokesperson for the school and for Montessori education in general
· Respects confidentiality
How to Apply: email cover letter and resume to signe@coastalsage.org
