We are Bossbabe, a recognized global leader in helping ambitious women entrepreneurs grow their brands and freedom-based businesses. With a highly successful digital presence of more than 4 million followers/subscribers, a prominent podcast, top newsletter and a thriving membership platform, we are thrilled to bring on our next key team member in the role of Digital Marketing Coordinator.
You will work hand in hand with our Chief Revenue Officer + Marketing Manager to support and implement various marketing projects including marketing funnels, email campaigns, content organization and repurposing, campaign tracking, and nurturing leads. Our ideal candidate will have some experience with email marketing, marketing automation, and/or sales funnel technology. We also plan to train on our specific needs.
We see this as a great opportunity for a candidate that would like to dive deeper into the behind the scenes of marketing campaigns and sharpen their skills in marketing technology.
Key Functions:
Email & Marketing Automation
- Update copy and page designs within Kajabi or Beehiiv per the instructions of the Marketing Team.
- Drafting, organizing, or editing automation sequences in Beehiiv using existing content with requirements from the Marketing Team; install downloadable resources within automation sequences when applicable.
- Build and/or update email templates within Beehiiv to support content needs.
- Assist with the general hygiene of our Beehiiv database so segments, tags and lists are clean and organized.
Content Organization and Repurposing
- Organizing existing content into a streamlined database (Airtable) and tracking performance metrics.
- Repurposing existing content into various formats, including editing podcast transcriptions for accuracy, resizing Canva graphics, or creating simple graphics using existing templates.
Tracking
- Assist with setting up UTM links so we can track performance more efficiently.
- Assist with pulling data points from Google Analytics, Beehiiv and Megaphone when needed.
- Tracking data and assisting with compiling weekly/monthly reports.
3rd Party Tech Configuration
- Assist with setting up Zapier automations.
- Assist with the technical implementation of our product offering through Kajabi.
- Assist with the technical support of ManyChat software.
Website Updates
- Make copy and design updates to our .com website using Kajabi website platform.
QA Testing & Troubleshooting
- Always ensure all work delivered has been triple checked for errors.
- Ensure all tags, UTM links and other details of your implementation are error free.
- Problem-solve through technology issues, looking for viable solutions.
- Assist the team with QA needs when applicable.
Quality Assurance
- Ensure creative output is up to our Bossbabe brand standards and creatives are appropriately trained on the proofing process to ensure quality control. (Quality assurance is a shared responsibility by all hands that produce deliverables, and the Marketing Coordinator is the first to ensure it’s done.)
- Promptly address any discovered mistakes, misspellings, errors, etc. as quickly as possible to protect the integrity of the brand publicly.
Various other marketing tasks
- Supporting the process of nurturing leads as needed.
- Monitoring comments on Facebook ads to detect spam or comments that need to be replied to.
- Miscellaneous administrative duties that follow our Standard Operating Procedures (e.g. pulling/clipping video content).
Who We’re Looking For:
- Demonstrated experience (2+ years) working with marketing technology software.
- A highly organized, resourceful, and deadline-driven individual who believes in their ability to figure things out, asks questions to ensure they fully understand requests, and can ensure execution requirements are met in a fast-moving environment.
- A strong communicator who loves constructive feedback and is always seeking to grow and improve - this is a highly collaborative role where you will be managing processes and supporting marketing team priorities.
- Emotional intelligence and savvy with how to work with different people and personalities to maximize results while maintaining a healthy team environment.
- Experience with these tools is a plus: Kajabi, Beehiiv (or other email marketing automation tools like ActiveCampaign, ConvertKit, etc.), ManyChat, Zapier, Airtable, Canva, ChatGPT, Claude, Gemini, or other AI tools, Google Drive, Asana
- Experience managing content on these platforms is a plus: Pinterest, Instagram, YouTube
- Familiarity with Google Analytics, Hyros, or other similar tracking/attribution tools is a bonus.
What’s in it For You:
- Fully remote work with some flexibility in work hours
- Competitive pay
- 12 holidays off per year
- 401k eligible after 1 year
- Health, Dental, and Vision insurance eligibility
- Parental leave policy
- Company perks including “lite mode” during the last 2 weeks of the year
- 15 Days PTO
- A supportive, fun and collaborative workplace where the people truly care about one another and helping each other succeed
- A fully remote environment where you may be location independent
- Space to contribute creatively, bring your ideas to the table, and be heard and valued as a key member of the team
- A mission that truly helps people; you will see the gratitude from our members, making the work you put in even more rewarding
To be considered for this role, you must fill out this job application form here: Bossbabe Digital Marketing Coordinator.
Applications are due by 6/4/2024.