About Us:
Rico is a vibrant and rapidly growing Mexican food brand based in Salt Lake City. We're passionate about preserving the art of traditional, authentic, Mexican cooking and bringing it to homes all over Utah and soon, America. With a commitment to quality, authenticity, and community, we're dedicated to crafting delicious, wholesome products that nourish both the body and soul.
As we continue to expand, we're seeking a creative, dynamic, go-getter Marketing Specialist to join our team!
Job Description:
As our Marketing Specialist, you'll play a pivotal role in shaping the Rico brand. From content creation and running social media campaigns to shopper marketing, you'll be responsible for executing a wide range of marketing activities that elevate our brand presence and engage our audience. This is a hands-on role where you'll have the opportunity to bring your creativity, strategic thinking, and passion for food.
Responsibilities:
- Collaborate with leadership to oversee the visual re-vamp of the Rico website and packaging, ensuring brand consistency and alignment with our core values.
- Work closely with our founders to establish and manage a direct-to-consumer sales channel through the website, including setting up e-commerce functionality and implementing marketing strategies to drive traffic and conversions.
- Develop and implement a robust content calendar for social media, including influencer partnerships, recipe videos, storytelling content, and visuals that resonate with our audience.
- Create and execute a bi-weekly Rico Newsletter, curating engaging content and driving traffic to our blog.
- Write monthly blog posts that align with our brand pillars, covering topics such as meal ideas, seasonal recipes, community initiatives, and brand stories.
- Collaborate with grocery stores to plan and execute seasonal discount promotions, leveraging both in-store and digital marketing channels to drive awareness and sales.
- Manage a marketing budget, tracking expenses and ROI to optimize marketing efforts and drive results.
- Plan and coordinate bi-annual photoshoots to update product photography for the website and marketing collateral.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 1-3 years of experience in marketing in the food industry.
- Strong project management skills with the ability to prioritize tasks and meet deadlines.
- Excellent written and verbal communication skills, with a keen eye for detail and aesthetics.
- Good writing skills with ability to write engaging blog posts, email newsletters, Instagram captions, etc.
- Passion for food and cooking, with the ability to develop creative and engaging recipes and other food content for social media.
- Ability to learn and figure things out with little guidance.
- Knowledge of social media analytics tools (e.g., Hootsuite, Sprout Social) and experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus.
- Must reside in Salt Lake City or surrounding areas.
Join Us:
- If you're a creative marketer with a love for food and a knack for storytelling, we want to hear from you! Join us at Rico and be part of a dynamic team that's passionate about sharing the joy of authentic Mexican cuisine with the world. Apply now by sending your resume and portfolio to jorge@ricobrand.com.