Responsibilities About the Team TikTok's Publisher Growth & Development team is responsible for accelerating the activeness of publishers and media companies by deepening the education, enrichment and value creation for their businesses. They will evaluate our partner business models and build solutions that fully leverage the TikTok value proposition, based on the core product experience.
About the Role The Publisher Solutions team is responsible for developing frameworks that define and map the publisher needs, touch points and value exchange with TikTok across all verticals and organisation types. The team will utilise Publisher and market feedback, gap & competitive analyses and behavioural data insights to develop tailored solutions and supporting narratives for all Publisher types.
Responsibilities
- Conceptualize, articulate, and execute on solutions for Publishers which result in "full activation" of TikTok's priority offerings. - Identify publisher "wishlist" based on direct partner feedback, account trends, industry updates, ecosystem research, and more. Ensure these needs contemplate the realities of publishers across verticals, business types, and regions. - Partner with Product research and Marketing Science teams to develop research frameworks that help interpret publisher performance on TikTok, and use the results to help publishers optimize their activity. - Serve as publisher advocate when working with internal XFN teams (Product, TnS, GBS, etc.) in order to achieve buy-in on solutions and advance projects from start to finish. - Effectively diagnose pain points in the Publisher adoption funnel and strive to close these gaps by partnering with the proper XFN team. - Develop measurement frameworks to accurately evaluate the success of solutions developed for publishers. - Partner with Content Data & Analytics team to ensure Publisher needs and behavior are accurately reflected in strategic goals, key metrics, and OKR methodologies (i.e., partner management framework). - Leverage third-party research tools and methodologies to analyze the external ecosystem and uncover key industry trends
Qualifications Minimum Qualifications - 5+ years working experience in content strategy, education and/or partner management, focused on the publisher and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries. - Deep understanding of Publisher needs, content strategies, best practices and product adaption cases on TikTok and the wider social media/influencer industry and platforms. - Exceptional analytical, documentation, and communication skills, particularly implemented in a cross-functional and global role. - Bachelor’s Degree in related field
Preferred Qualifications - Experience working on a global team, with understanding of different business cultures and how to work with multiple stakeholders from different regions of the world. - Deep understanding of key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities. - Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams as well as senior leadership. - MS/MA/MBA considered a plus
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $95000 - $145000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Technology, Information and Internet and Entertainment
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