Content Marketing Specialist

Trinity Consultants • Full-time • Dallas-Fort Worth Metroplex, US • 1w ago

Trinity Consultants is a leading Environmental Health and Safety (EH&S) consultancy company. We provide services and solutions in Environmental Compliance, Water & Ecology, Built Environments and Life Sciences markets globally. We help clients create a sustainable and livable world across natural and built environments.

Overview:

We are seeking a highly motivated and detail-oriented Content Marketing Specialist to join our marketing team. This role is ideal for someone who is passionate about repurposing and optimizing content for impact, and driving engagement across the buyer journey. You’ll play a key role in supporting our content strategy, managing assets, and ensuring consistency across campaigns, channels, and client touchpoints.

Key Responsibilities

Develop a deep understanding of existing content, how it aligns to each stage of the buyer journey, and where/how it’s used today across channels
Collaborate with the Head of Content to evaluate and recommend content needs based on target client buyer personas
Repurpose existing assets (case studies, articles, video, service sheets, bios) into new formats for website, email, digital, social, campaigns, and proposals
Organize and manage company content assets including image libraries; and conduct regular audits to maintain these libraries
Maintain an up-to-date and well-organized content asset library with clear tagging by industry, service area, and project type both internally and including website content on CMS (WordPress)
Create a repository of searchable quotes and value propositions extracted from client case studies
Gather new content ideas from field teams and contribute to the content roadmap
Support company social media programs with content across all business pillars
Collaborate with Marketing Directors to align content to campaign lead generation goals
Learn and support the use of marketing automation (Marketo) to help develop lead nurture workflows
Assist in the creation and optimization of website landing pages with fresh content
Support and maintain company intranet by uploading and updating internal content
Help develop and manage content for newsletters and other client-facing publications

Qualifications

2+ years of experience in content marketing, digital marketing, or communications (title based on experience level)
Strong writing, editing, and content repurposing skills
Experience organizing and managing digital content libraries and shared assets
Familiarity with content management systems (WordPress, Sitefinity, etc.)
Understanding of marketing automation platforms (Marketo) preferred
Strong project management skills and attention to detail
Collaborative mindset with a proactive, solutions-oriented approach
Experience working in B2B, consulting, or technical services industry preferred