Marketing & Communications Manager

Palisades Episcopal School (PES), in Charlotte, NC, is an accredited, Christ-centered independent day school serving students from both North and South Carolina in Junior Kindergarten – 8th grade. As a neo-classical institution, PES offers students opportunities for integrated study by seamlessly weaving together scientific, cultural, historical, and literary investigations. With mastery of skills as the goal, rather than just memorization of facts, a PES student is provided time to think, discuss, process and apply their knowledge, which in turn promotes intellectual curiosity and creates lifelong learners. Intimate class sizes and low teacher-student ratios, allow for differentiated instruction across every grade. Service integration helps students develop citizenship skills and fosters values of integrity, courage, responsibility, compassion, and hard work. PES students graduate knowing how to connect their heads to their hearts and are academically prepared for high school and beyond.

Position Summary:

The Marketing & Communications Manager is primarily responsible for a range of internal and external marketing and communications functions with a focus on content marketing, inbound marketing, publications, creative direction and graphic design. This position also provides special event management and support. The ideal candidate will demonstrate a proven ability to work in a fast-paced environment with multiple creative products, possess the ability to communicate effectively, diplomatically, and with confidence with all constituents, be a skilled writer, and be familiar with the demands of print, video, web, digital marketing and social media. Pivotal to this role is connecting with people from across the Palisades Episcopal School community to collect, curate and create engaging original content. Under the direction of the Director of Advancement, the Marketing & Communications Manager will:

• Develop and implement an annual strategic marketing/communications plan designed to increase School awareness and enrollment.
• Ensure accuracy and consistency in quality and messaging for all areas and constituencies of the School.
• Develop and/or oversee all internal and external school communications including, but not limited to, weekly school newsletter, Alumni and Grandpersons’ newsletters, and marketing and fundraising materials.
• Schedule, produce and oversee school-wide print and online communications, and promotional materials including all newsletters, admissions materials, annual reports, special event invitations and notifications.
• Oversee schedule, production and strategy for annual advertising plan, media buys and design.
• Write and distribute media releases, articles and blogs, and cultivate relationships with key media representatives.
• Develop photographic and video content related to school activities for distribution via multiple outlets (website, email, social media, external media).
• Oversee and manage School’s social media efforts, sharing creative, thorough and relevant content in a timely manner. Use analytics to create strong strategy around social media presence.
• Maintain School website.
• Maintain the School’s archives including photos, videos, media coverage, print files, etc.
• Manage Annual Auction.
• Administer stewardship plan for the PES Partner Program.
• Promote and support annual events such as Grandpersons’ Day, Community Education Events, Donor and new student receptions, School Musical, Art Show, Little Explorers Series, etc.
• Any other activities as assigned by the Director of Advancement.

• Bachelor’s degree required.
• Proficient with Microsoft Word, PowerPoint, Adobe Creative Suite, Canva, publishing, design, photo and web-based software.
• Experience with Google Apps (i.e. Google Docs, Google Drive), Google Analytics, Google Adwords, Facebook Ads, iContact, iMovie a plus.
• Strong writing and editing skills required.
• Photography skills and experience/skills with videography a plus.
• Ability to be a self-starter and initiator, and ability to work effectively, both independently and as a team player.
• Outstanding ability to organize and prioritize work and manage time efficiently.
• Must be available to work evening and weekend events as required.

Contact: To apply, please email a resume and cover letter to Monique Gilbert at mgilbert@pescharlotte.org.