Marketing Coordinator

Shutts & Bowen, a full-service law firm serving clients locally, nationally, and internationally, is seeking a Marketing Coordinator for its Miami office.

Our Marketing Coordinators, who play a crucial role in our operations, report to the Director of Marketing. We value their proactive approach and self-motivation in implementing the day-to-day operations of the marketing department. The Marketing Coordinator assists in executing strategy and regularly communicates with external audiences through various channels, including print, web, and social media.

Essential Functions

Administrative

• Update the firm’s website content, including posting attorney accomplishments, news, and biographies.
• Process internal request forms for event sponsorships and organizational memberships.
• Maintaining a system for tracking sponsorships and membership expenses.
• Inventory management, procurement, and processing requests for promotional items.
• Reserving conference rooms, tracking event RSVPs, and shipping materials to offices and conferences.
• Tracking calendars, sending reminders, and following up with attorneys and staff regarding project and event deadlines.
• Processing invoices for payment.
  
  
  

Social Media/Writing

• Draft new lawyer biographies and arrange for a photographer to take office headshots.
• Compose press releases and engage with newspapers, magazines, and similar outlets.
• Draft news articles for the firm website, intranet, and internal communication platforms, including the monthly newsletter.
• Engage with the firm’s public relations agency to promote the firm's attorneys in the media.
• Assist lawyers in enhancing their LinkedIn profiles and learn effective networking strategies on the platform.
• Update and maintain the social media presence daily.
• Assist lawyers in drafting and updating daily blogs for various practice areas.
• Act as the primary contact with legal guides and directory organizations, such as Martindale-Hubbell, Chambers, and Super Lawyers, while coordinating submissions for surveys, legal directories, and important awards and rankings.
  
  
  

Creative/Events

• Project leader responsible for managing details of various events both outside and inside the office.
• Create advertisements and related information for inclusion in event program books.
• Coordinate and plan receptions, breakfasts, lunches, and other business development events at the Firm, including managing room reservations, RSVPs, catering orders, nametag production, room setup, and audiovisual requirements.
• Coordinate and plan the firm retreat, picnic, the annual partners meeting, and other events.
  
  
  

Business Development

• Assist in implementing and managing a new CRM system for mailings and tracking client and potential client contacts.
• Prepare business development materials, including drafting pitches, collaborating with attorneys on proposals, and managing and submitting responses to Requests for Proposals (RFPs).
• Assist in gathering and tracking attorneys' specific experience for proposals, RFP responses, award nominations, PR opportunities, biography updates, and similar efforts.
  
  
  

Qualifications

To achieve success, an individual must satisfactorily perform each essential duty. The following requirements represent the necessary knowledge, skills, and abilities.

• Proactive and driven.
• Exceptional organizational abilities and meticulous attention to detail.
• Embrace an innovative spirit.
• Optimistic and straightforward communication style.
• Capable of managing multiple tasks and handling competing deadlines.
• Capable of working independently and as part of a closely coordinated team.
  
  
  

Education And Experience

• A bachelor's degree in marketing, Communications, or a related field is required for this role.
• Familiarity with marketing professional services to the general public, in accordance with lawyer rules of professional responsibility, is highly valued.
• Experience in marketing within the professional services industry is preferred.
• Familiarity and fluency in various marketing mediums, including website design, SEO, and social media marketing via related media.
• Computer skills, including proficiency in Microsoft Outlook, Word, Excel, and PowerPoint, along with preferred experience in the Adobe Creative Suite (or comparable graphic expertise).
  
  
  

Language Skills

• Knowledge of English grammar rules and strong spelling skills.
• Proficiency in Spanish is advantageous, but not mandatory.
• Ability to read, analyze, and interpret various business periodicals, professional journals, technical procedures, and governmental regulations.
• Demonstrates strong attention to detail and the ability to effectively present information while responding to inquiries from attorneys, clients, coworkers, and the public.
  
  
  

The position requires in-office attendance during core hours of 9:00 AM to 5:30 PM.