Performance Marketer

Instant is a technology company on a mission to power the world's most innovative brands, driving their revenue and retention on autopilot. We are in an exciting hyper-growth phase, expanding the business by over $1M in new revenue every month, have 4 products in market, entering and hiring in new global regions, raised $30M+ by top VC’s, and we want you to be a critical part of scaling this velocity even further!

As a Performance Marketer, you’ll own the strategy and execution of paid campaigns across channels like Meta, LinkedIn, and Google - driving qualified leads, significantly scaling while remaining efficient, and turning high-performing creative into real revenue. You’ll work across products to connect our full-funnel strategy and uncover new growth opportunities that push Instant forward.

What You’ll Do:

• Run and scale high-performing paid marketing campaigns across Meta, LinkedIn, and Google to supercharge our inbound growth in the US
• Hit pipeline and revenue goals by launching new campaigns fast, testing aggressively, and optimizing relentlessly
• Plan and execute full-funnel paid strategies, including messaging and creatives, landing pages, lead flows, and conversion paths - in hours, not days
• Own and evolve our creative testing roadmap, from ad concepts to copy and formats, crafting compelling ad copy while precisely briefing our design team to build creatives that resonate with our target audience and drive performance
• Use data and reporting tools (Posthog, HubSpot, etc.) to identify insights, adjust bidding/budget strategies, and improve ROI across campaigns
• Drive new initiatives like paid influencer partnerships, industry newsletter buys, and Demand Gen programs that amplify results across the board
• Manage and continuously optimize our website and landing pages for conversion, implementing smart SEO strategies to increase discoverability and drive organic growth
• Collaborate closely with the content team to develop high-performing assets that support paid campaigns and engage prospects throughout the funnel
• Design and execute structured A/B tests and rapid growth experiments to unlock channel efficiencies and campaign breakthroughs
• Stay ahead of digital marketing trends and constantly explore innovative, first-mover tactics to drive long-term growth and channel performance

What You’ll Need:

• You move at Instant speed. You execute fast, produce high-quality work quickly, and adapt to shifting priorities
• Strong experience owning and scaling B2B paid media campaigns. Proven track record of building and scaling performance channels in the 6-7 figure/month range for B2B SaaS - bonus points if you’ve also marketed to eCommerce audiences
• Deep platform expertise. Meta is your core channel, and you master driving success across LinkedIn Ads. Google is also a top channel you’re confident managing
• You take ownership. You treat spend like it's your own money, execute flawlessly (directly & via others) and drive projects across the finish line to exceed your numbers
• You’re a strategic storyteller. You understand how to craft compelling narratives that resonate with different audiences and can partner closely with design to build the best assets
• You’re data-driven. You make decisions based on insights, are comfortable measuring and iterating on performance, and can regularly dive into Ads Manager, PostHog and HubSpot to inform next steps
• You take ownership. You execute flawlessly (directly & via others) and drive projects across the finish line
• You’re always testing. You constantly experiment, learn, and scale what works while fixing what doesn't
• You thrive in a fast-paced environment. You’re comfortable working in a dynamic, high-growth startup with shifting priorities and rapid iteration

Instant, more than just a job:

• Competitive Salary - We commit to paying globally competitive salaries to our incredible team
• Equity in the company - Nobody is a renter. Everyone is an owner, having equity in the company so we can all benefit from our hard work and future success
• A-Player Team - A-players want to work with A-players, and hence we take our team and talent very seriously. We work hard, stay focused on the things that matter, and celebrate the wins
• Company Off-sites - We always aim to go away at points across the year as a company to celebrate achievements, as well as dig deep together on company strategy, opportunities and the exciting future ahead
• Flexible Home vs Office - Instant prioritises the value, creativity and energy of being together in person, based in our newly opened offices in Sydney or New York. We have a flexible balance, and work from home 2 days per week
• Additional Leave per year - In addition to the standard 4 weeks of leave per year, Instant also ensures the end of year shutdown (across Christmas and New Year) is a fully paid break
• Company Socials - We allocate an annual social budget towards regularly having fun, taking a break and getting to know each other a little more as a team! Previously we have done Axe Throwing, Bowling and even Surfing together… just to name a few!
• Tools - You’ll receive all new equipment including a MacBook Pro, monitor, and accessories