Senior Writer, IBM Think

Introduction

IBM Think is IBM’s omnichannel media and events hub, bringing together content that generates awareness, engagement, impact and new digital relationships with visitors and clients. We’re building a team of creators, writers, journalists and technologists who can help people better understand and successfully adopt emerging technologies. We’ll do this by producing exclusive, high-quality content—explainers, feature articles, thought leadership, industry news and analysis, podcasts, newsletters, tutorials, demos and more—that help visitors make sense of new technologies and new ways or working, and connect them to ways IBM can help.

Your Role And Responsibilities

As a Senior Writer, you’ll be responsible for producing high-quality, engaging content that answers questions and furthers interest in technical and business topics relevant to IBM products and services. Reporting to the Editorial Team Lead, your primary responsibilities will be to:

• Produce a variety of content—explainers, feature stories, interviews, blogs, email copy and more—on a regular schedule (e.g. one page or item per week)
• Collaborate with product managers, digital strategists, subject matter experts (SMEs), salespeople and search engine optimization (SEO) analysts to pitch and develop content that resonates with business and technical audiences and meets them where they are in their buyer journey
• Work on multiple content projects simultaneously
• Develop expert internal and external sources on relevant technical and business topics
• Learn and observe IBM style and content standards across all content
  
  

Preferred Education

Bachelor's Degree

Required Technical And Professional Expertise

• Bachelor’s degree in journalism, advertising, English or related field
• 6+ years’ experience as a writer, editor or contributor for an IT or business publication, or for a creative agency servicing IT industry clients
• Strong research, interviewing, storytelling and pitching skills, and demonstrated success applying these skills to marketing content (with samples)
• General understanding of IT concepts, particularly in the areas of AI, data management, digital automation and cloud computing
• Collaboration with marketing stakeholders to align content with priority events, product launches and campaigns
• Must be able to identify emerging industry trends and story opportunities
• Must be comfortable sourcing and conducting interviews, building relationships with your sources
• Writing samples in news articles, feature stories and analysis
  
  

Preferred Technical And Professional Experience

• Familiarity with content management systems (especially Adobe Experience Manager)
• Experience developing story and content ideas from industry research and data (data journalism)
• Experience working with graphic designers to develop illustrations and diagrams explaining complex technical concepts and procedures
• Experience producing derivative promotional content (video scripts, emails, social media)
• Writing samples in enterprise/B2B newsletter copy
• Must be comfortable working in project management tools like Airtable, Monday, Jira, etc.