Digital Storytelling Manager

Kinfolk Tech Foundation is building people-powered narrative infrastructure for collective memory. In a moment of cultural crisis—where books are banned, history is being actively erased, and monuments still glorify white supremacy—we are designing a new commemorative model where communities are the architects of memory, and public space becomes a canvas for truth, resistance, and reimagination.

We work hyperlocally to gather and honor the past, present, and future of communities—focusing on Black, Brown, Indigenous, and Queer communities whose stories have been erased or distorted. Through deep community partnerships, we support local residents in reclaiming their narrative power through immersive technologies and authentic storytelling.

We're seeking a dynamic Digital Storytelling Director to lead our narrative change work across all platforms. You'll be the driving force behind our efforts to preserve, protect, and share erased histories, crafting compelling stories that showcase our innovative use of AR for cultural preservation while building and nurturing our digital community.

You'll develop strategies that transform casual followers into engaged storytellers and ultimately into active participants in our collective memory-building mission. Working across teams, you'll ensure our messaging empowers communities to reclaim their narrative power while scaling our impact from projects to platform. This role reports to the Executive Director of Kinfolk Tech Foundation.

Strategic Communications (40%)

• Develop and implement a comprehensive communications strategy that advances Kinfolk's mission to preserve, protect, and share erased histories
• Craft compelling content that centers Black, Brown, Indigenous, and Queer narratives across all platforms
• Lead the creation and distribution of our monthly newsletter and impact communications, highlighting community stories, cultural assets, and public activations
• Collaborate with the Experience & Cultivate teams to create compelling fundraising materials that showcase our community-centered approach
• Ensure all external communications reflect Kinfolk's core values, BDJJ philosophy, and commitment to community ownership

Digital Content & Community Building (30%)

• Manage Kinfolk's social media presence across platforms (Instagram, LinkedIn, X)
• Co-develop and maintain a content calendar that amplifies community stories and participation
• Create engaging posts that highlight our hyperlocal storytelling projects and their broader impact
• Build meaningful connections with our digital audience, transforming casual followers into active participants in preserving collective memory
• Analyze engagement metrics to continuously refine our approach and deepen community relationships
• Develop strategies to scale community participation beyond physical monument locations

Website Management (15%)

• Oversee content creation and updates for Kinfolk's website, showcasing our approach of "local is national"
• Ensure website content accurately reflects our current work, impact metrics, and community stories
• Optimize content for search engines and user experience
• Collaborate with the design team to maintain visual consistency that honors the emotional weight of the stories we tell

Campaign Coordination (15%)

• Plan and execute targeted communications campaigns that support our goals of community activation at scale
• Coordinate with contractors during campaign seasons to expand capacity
• Track and report on campaign performance using key metrics that demonstrate community participation
• Collaborate with partnership and program teams to highlight our work in public spaces and cultural institutions

• A creative and skilled storyteller with 3-5 years of experience in digital communications, content strategy, or a similar area
• Adept at creating compelling stories that foster a sense of community ownership and drive engagement
• A digital strategist with experience converting social media engagement into meaningful community participation
• A collaborative team player who thrives in a remote-first environment
• Someone passionate about using technology to preserve cultural heritage and build narrative infrastructure
• Tech-savvy, with proficiency in GSuite, Notion, social media platforms, and email marketing tools
• Familiar with basic design tools like Canva or Figma for creating visual content
• Experienced in multi-channel campaign planning and execution

• Strong understanding of digital storytelling strategies that center marginalized voices
• Experience building digital communities around mission-driven work
• Ability to adapt voice and content for different platforms while maintaining brand consistency
• Skills in managing multiple projects simultaneously in a fast-paced environment
• Excellent interpersonal skills and ability to collaborate across teams
• Experience briefing and coordinating with freelance contributors