Marketing Specialist

We are Team Todd—a luxury real estate team working in Coastal Orange County and beyond. Our team has been fortunate enough to experience a lot of growth over the last several years. With an influx of new listings and sales, we are in need of some marketing support! This person should be able to not just help with designing and deploying assets, but also be part of developing the marketing strategy for (1) increasing brand awareness, (2) lead generation, and also (3) promoting our listings. 

CREATIVE DESIGNER

We are searching for someone that is now just an "asset builder," but someone with a creative aptitude. We want our assets across print, digital, and social to be exciting, engaging, tell a story, and push boundaries. Keven Stirdivant at KASE does a really great job of this.

MARKETING STRATEGY

In partnership with our team, we will ideate new and exciting marketing initiatives to increase brand awareness and/or promote our listings. We don't want someone who simply waits to be told what to do, but rather come to us with ideas. They should act and feel empowered as an extension of our team.

SKILLSET

Graphic design, social media, building paid social ads, making reels, motion graphics for social, copywriting, etc.

RESPONSIBILITIES

PRINT

• Conceptualize and design branding- and listing-specific print ads
• Custom property brochures
• Custom listing presentations
• Custom open house materials
• Evergreen assets

DIGITAL

Paid Social Media

• Evergreen brand awareness campaigns for lead generation
• Ads to promote listings/open houses

Organic Social Media

• Just Listed
• Just Sold
• Promote Open Houses
• List of Active Homes
• Real Estate News/Trends/Market Stats/Etc.
• Branded Campaigns
• Help building Reels

Email Marketing

• Develop monthly newsletter campaigns
• Broker Preview invites
• Just Listed campaigns
• Weekly open house email

DIRECT MAIL

• Spearhead quarterly market reports for farms
• Design images for monthly farming mailer campaigns
• Ad hoc mailer campaigns

MARKETING REPORTS

• Develop marketing reports to send to clients.

HOURS / PAYMENT

Payment is negotiable, but we would prefer to have someone be on retainer. Hours will likely be about 20-30 / month.