The Company
Since 1945, EBONY has celebrated and chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We’re calling all innovators and creators who want to be part of the legacy by helping shape EBONY’s future!
The Role
We are seeking an experienced, strategic, and results-oriented
Integrated Marketing Lead to drive our EBONY brand and client’s marketing initiatives across multiple channels. The ideal candidate will have a strong background in developing and executing comprehensive, integrated marketing strategies that span across digital (Social, Website, Newsletter, dotcom), experiential marketing and PR efforts. This role requires a blend of creativity, analytical thinking, and expert cross functional collaboration and leadership skills to optimize brand messaging, increase audience size, audience engagement, and support profitability business growth.
Responsibilities
Strategy Development & Execution:
- Lead the development and execution of integrated marketing strategies that align with overall business objectives of clients and Ebony’s brand positioning.
- Lead team in the development and execution of profit driving EBONY owned franchises marketing programs including EBONY Power 100.
- Collaborate with cross-functional teams (Sales, Ad-Op, Creative, Content, Analytics) to ensure a cohesive and effective marketing approach.
- Manage and optimize marketing budgets, allocating resources effectively to maximize profitability and ROI across all channels.
Client Relationship Management
- Develop and maintain strong relationships with key clients, ensuring their needs are met and their brand objectives are achieved through tailored marketing solutions.
- Act as the primary Integrated Marketing point of contact for high-value clients, guiding them through every stage of the campaign development process from ideation to execution.
- Provide consultative advice on brand strategy, marketing trends, and creative execution to help clients optimize their media investments.
Campaign Management
- Oversee the planning, execution, and optimization of integrated marketing campaigns across multiple platforms including digital, social media, email, PR, events, and paid media.
- Ensure all campaigns align with brand guidelines and maintain a consistent voice and messaging across all touchpoints.
- Lead the creation of creative briefs with internal teams and/or agencies to produce compelling, high-quality integrated campaign for advertising clients and EBONY owned franchise programs.
Digital & Traditional Marketing Integration
- Drive the seamless integration of digital marketing efforts, ensuring consistent messaging and engagement.
- Leverage data and analytics to measure campaign effectiveness, track KPIs, and adjust improve performance and achieve business goals.
Team Leadership & Collaboration
- Lead, mentor, and develop a high-performing cross functional EBONY team, fostering a culture of creativity, collaboration, and continuous improvement.
- Work closely with production, sales, ad-ops, creative, clients, finance, analytics, to align marketing initiatives with overall business goals.
- Serve as a thought leader, staying up to date with industry trends, best practices, and emerging marketing technologies.
Sales Leadership & Revenue Growth
- Drive new business opportunities by identifying and pursuing new client relationships, upselling to existing clients, and helping to grow the Brand Solutions portfolio.
- Collaborate with the sales team to pitch media solutions to prospective clients, including the development of sales presentations, proposals, and pricing strategies.
- Negotiate contracts and agreements, ensuring a mutually beneficial relationship while maintaining company revenue and margin targets.
Budget & P&L Management
- Develop and execute business strategies to achieve RFP & franchise financial targets and maximize profitability.
- Support the creation of annual budgets, forecasts, and financial plans, ensuring alignment with overall organizational goals.
- Identify and implement opportunities to drive revenue growth and optimize operational efficiencies.
Analytics & Reporting
- Utilize analytics tools to monitor, analyze, and report on the effectiveness of marketing campaigns and initiatives.
- Provide actionable insights and recommendations to senior leadership on marketing performance, audience engagement, and growth opportunities.
Qualifications
- Bachelor’s degree in marketing, Business, Communications, or related field. MBA or advanced degree is a plus.
- Minimum of 8-10 years of experience in integrated marketing at a media agency servicing both internal and external client needs, with at least 5 years in a leadership role.
- Proven track record of successfully managing multi-channel marketing campaigns, from strategy to execution.
- Experience in both B2B and B2C marketing.
- Strong understanding of digital marketing channels (SEO, SEM, social media, email, content marketing, etc.) and traditional marketing channels (Events, PR, etc.).
- Excellent leadership, communication, and interpersonal skills with the ability to influence and collaborate across all levels of the organization.
- Strong analytical skills with experience using marketing automation, CRM tools, and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce).
- Creative thinker with a results-oriented mindset and a passion for delivering exceptional customer experiences.
Skills
- Leadership: Ability to lead a diverse team and collaborate across departments to drive successful marketing initiatives.
- Project Management: Strong project management skills with experience overseeing complex, multi-faceted campaigns.
- Analytical: Proficiency in using data to measure campaign success and optimize strategies.
- Creative Thinking: Ability to develop innovative marketing solutions and execute them with excellence.
- Communication: Exceptional written and verbal communication skills, with the ability to create persuasive content and presentations.
- P&L Management: Ability to deliver annual department profit goals.
