Apply Here: https://zfrmz.com/TejFuq6VSt5hyPjdkMVA
ROLE
The Step Out Content Creator is everyone’s go-to friend who knows it all about this city - the one in the friend group with impeccable taste, top notch recommendations, and a burning desire to uncover hidden gems and share it all with the world.
You’re a foodie, marketing-minded and find creating content of all kinds thrilling. You’ve got an enterprising spirit at heart. You’re innovative, resourceful, and you absolutely love to discover new things to do, restaurants, nightlife, and experiences around Buffalo & WNY. Oh, and people probably tell you you’re fun, funny, and have a contagious energy.
We’re looking for a driven self-starter who can build and retain an engaged audience. The right person for the job is intensely passionate about storytelling, exploring, and engaging our community. They are curious, proactive and resourceful. This position requires a strong desire to bring ideas to the table as well as execute them.
In this role, you are truly the “face” of the brand. When our audience thinks about Step Out Buffalo, they will associate the company primarily with the content you create and share with our community.
RESPONSIBILITIES
-Content ideation, creation, editing and publishing
- Including but not limited to writing, short-form video, memes
- Create content that effectively educates, entertains, and inspires our audience
- Brainstorming, Research & Exploring to find ideas/topics
- Develop and maintain a content calendar to meet deadlines
- Copywriting
-Effective storytelling across platforms in multiple formats and mediums.
- Use storytelling to capture the essence of flavors, dining experiences, and culinary trends
- Create shareable content in the form of memes and trends around Buffalo culture and community
-Audience Growth - Develop and deploy audience growth strategies/tactics across multiple media platforms (ie. community engagement)
-Analyze content and data to strategize ways to grow and bring value to our audience and clients
-Design and maintain efficient systems and workflows
-Meet with clients, develop rapport
REQUIREMENTS
- Natural talent for creating content that grabs and retains attention
- Professional content creation experience preferred
- Outstanding communication skills, both verbal and written
- Advanced writing and editing skills
- Excellent project management skills - time management, planning and organization, meet deadlines
- Proficient creative marketing skills
- Excellent investigative research skills
- Passion for Food and Drink: Demonstrated love for cooking, tasting, or exploring different cuisines and beverages
- Food and Drink Knowledgeable (preferred): Understanding of culinary trends, food pairings, specialized products (wine, coffee, or spirits), and international cuisines.
- Handle and prepare foods in compliance with safety and hygiene standards, which may include exposure to food allergens.
- People person with networking and relationship-building skills
- Strong analytical skills
- Must be highly detailed and pay special attention to delivering error-free work
- Professional
- Must be motivated with an “Everything is possible” attitude
- Must be an active problem solver, proficient in cool-headed multitasking
- Self-motivated and directed.
- Social Media-savviness
- Hyped for the latest pop culture trends, niche TikTok sound and/or latest innovations spotted online.
- On-site work. Must be available and willing to drive across WNY, including in all-season weather. This job involves driving to a variety of locations multiple times a week.
- Residence within a 30-mile radius of Downtown Buffalo and has the ability to travel across the Western New York region including surrounding suburbs, counties, and Ontario, Canada.
RESULTS
To thrive in this role, you must LOVE exploring Buffalo & WNY - like more than anyone else you know! You should love digging to find hidden gem things to do and places to eat, unearthing a good scoop (of news, but also ice cream), hyping up local businesses, and creating modern, engaging content. Performance will be gauged on metrics like views and engagement, audience growth, speed and accuracy. Here are the results we expect out of this role:
- Quick Ramp Up: High effort put into training to ramp up ASAP.
- Exceptional Views & Engagement: Grow views and positive engagement beyond current metrics. Awesome content is our bread and butter - we do it better than the rest and get better daily.
- Quality Content: Create highly engaging, accurate, on brand content that grabs attention, piques curiosity, drives retention, and highlights topics in an enthusiastic way.
- Creativity & Strong Idea Orientation: Consistently generate fresh, innovative ideas that resonate with our audience. Think outside the box to uncover new angles and approaches to storytelling that excite and engage to dive results.
- Organized Project Management: Effectively manage multiple projects and deadlines by creating and following a clear content calendar.
COMPENSATION
Total Compensation Range: $50,000 - $75,000
- Total Compensation Range includes base salary, bonuses and benefits. Compensation is based on several non-discriminatory factors including but not limited to experience, education, skills, and location.
Benefits for this position include: Simple IRA Plan, Paid time off, Hybrid work environment, Healthcare allowance
- This position comes with a Step Out Expense Account - if you love to explore, eat/drink, try new things, visit new businesses and uncover all there is to love about WNY, you’ll love this perk!
About Step Out Media
Step Out Media is a modern media company currently serving Buffalo, NY and Columbus, OH as the go-to resource for finding the best things to do. From our website (StepOutBuffalo.com) and our daily email newsletter to our social media accounts, we are laser focused on creating outstanding content that connects locals with the best things to do, restaurants, events, shops, getaways and more in the region.
Additionally, we are a one-of-a-kind partner to local businesses, managing multifaceted, advanced advertising campaigns for our clients throughout the Western New York & Central Ohio regions.
