Social Media Marketing Manager

Firstport Company is a dynamic and growing clothing brand. Founded in Connecticut, Firstport is a design focused, unisex clothing brand driven by its New England roots. some days, a cruise on the boat turns into a trip to the Hamptons; other days we hop on the train to get our fix of the New York city rush. inspired purely by what captivates our interest each day, we believe every experience fuels our next adventure. our clothes reflect the innate contradiction within us: the nostalgic urge to turn back time and the growing desire to pursue our dreams. each piece feels like a portal to the past and a promise to the future: moments and memories we cannot quite name, but feel a deep connection to. Firstport is any combination of coordinates, an open-ended story where imagination meets reality. we are the place of departure for your next journey.

Responsibilities

As a Social Media Marketing Manager, you will be responsible for nurturing and growing our online community, engaging with our audience, and fostering positive relationships with customers, users, and followers. You will play a pivotal role in representing our brand on social media platforms, forums, and other online channels. Your primary objective will be to cultivate a vibrant and supportive community that enhances our brand reputation, promotes customer loyalty, and drives user engagement.

• Monitor and actively participate in discussions, comments, and conversations across social media channels, forums, and online communities.
• Respond promptly to inquiries, comments, and feedback from community members in a friendly and professional manner.
• Encourage meaningful interactions, address concerns, and resolve issues to maintain a positive and supportive community environment.
• Create and curate engaging content tailored to the community’s interests and preferences.
• Plan and schedule social media posts, newsletters, and announcements to keep the audience informed and engaged.
• Collaborate with the marketing team to align community initiatives with broader marketing campaigns.
• Develop strategies to increase the size and reach of Firstport’s online community.
• Implement tactics to attract and retain new community members, including outreach efforts, partnerships, and promotions.
• Track and analyze key social media metrics to assess engagement levels and identify areas for improvement.
• Analyze trends and user behavior to optimize community strategies and foster a more active and engaged community.
• Identify and nurture brand advocates, encouraging them to spread positive word-of-mouth and engage other users.
• Leverage user-generated content and testimonials to enhance brand credibility.
• Address negative sentiments or crisis situations in a timely and empathetic manner.
• Escalate issues to the appropriate internal teams if necessary to maintain the brand’s reputation.
• Work closely with the customer support team to ensure a seamless and consistent customer experience.
• Partner with product development and marketing teams to communicate valuable community feedback and insights.

Qualifications

• 2+ years of experience in social media management or digital marketing, preferably in fashion, lifestyle, or e-commerce.
• Strong understanding of social media platforms, content strategies, and audience engagement techniques.
• Experience with content creation tools (Canva, CapCut, Adobe Photo Shop, newsletter softwares etc.) and social media management tools.
• Knowledge of paid social advertising (Meta, TikTok Ads, Pinterest, etc.) is a plus.
• Excellent communication, copywriting, and storytelling skills.
• Ability to analyze social media data and optimize strategies based on insights.
• Passion for fashion, branding, and community-building.

Compensation is based on experience, skills, and industry knowledge