Digital Content Manager

Position Announcement

Regis is seeking qualified candidates for a full-time Digital Content Manager.

Job Description

The Digital Content Manager maintains and manages the School’s digital presence, including the website, social media channels, and online marketing presence. The Digital Content Manager reports directly to the Director of Marketing & Communications. The Digital Content Manager’s primary responsibility is to manage and maintain the School’s website as a premier marketing tool for the institution; create and post content for social media; create appealing videos and take eye-catching photographs; design digital graphics used on the website and other platforms to market and optimize the School’s visibility/searchability online.

Duties And Responsibilities

• Manages website content and works with stakeholders to proactively solicit updates based on the school calendar and seasons
• Understands website best practices and ensures content is aligned, including keywords, meta descriptions, tagging, and back-end functionality
• Works to constantly improve the user experience on the website's front end and portal pages
• Analyzes web traffic and performance (including SEO and PPC performance, campaign objectives, and any digital marketing ROI and strategies)
• Partners with our web host provider, Finalsite, on the following:
• Execute regular follow-up and assessment of site performance
• Provide strategic vision for the school website and maintain brand integrity throughout website text, imagery, video, and design
• Plan future modifications and keep up with new technologies and software
• Repair/replace any broken links and fix reported bugs
• Maintain text and graphic imagery on webpages and create webpages as needed
• Identify ways to improve functionality and usability
• Works closely with the Director of Marketing & Communications to create and execute a digital content strategy that supports internal and external school communications and storytelling through visual media for use across multiple channels and platforms
• Proficiently utilizes Adobe Creative Suite to coordinate, produce, and execute high-quality social media content, photography, and video creation that supports marketing, advancement, and enrollment goals
• Documents school life in an official capacity and in innovative ways (photography, videography, etc.) that highlight and showcase Regis’ programs, profiles, traditions, annual events, and other activities
• Supports official school email communications, including editing and reviewing
• Serves as a backup for emergency communications when needed
• Drafts and designs the weekly community e-newsletter “Tuesday Newsday” ?
  

Required Qualifications

• Bachelor’s degree (in Communications, Marketing, Journalism, Film & Video, Graphic Design, Web Design, or Web Development)
• Minimum 3-5 years of experience with website management and digital storytelling (Prior experience in a school setting a plus)
• Demonstrated expertise in website management (Prior experience using Finalsite is a plus)
• Proficient in Adobe Creative Suite (Premiere Pro, Illustrator, Lightroom, Photoshop, InDesign)
• Knowledge of Google Analytics and SEO that allow online optimization
• Demonstrated expertise with photography and video composition for web/mobile visual production tools and equipment, including usage of our suite of DSLR/mirrorless cameras, GoPro/drones, gimbals, audio recording equipment, etc.
• Knowledge of and proficiency with social media management, especially with Meta Business Manager and Meta Ads Manager
• Knowledge of and proficiency with the Microsoft Office Suite
• Self-starter with superior organizational skills
• Desire to collaborate and work with different departments?
• Appreciation and understanding of the Sacred Heart Goals
• Creative thinking with a willingness to be adaptable
• Desire to integrate into a vibrant school community and participate in school events and activities