Marketing & Business Development Specialist

Lahlouh’s business model is built on solving end-to-end supply chain problems, not simply processing transactional print orders. Lahlouh is a partner that focuses on developing collaborative, comprehensive solutions that endeavor to meet all the communication needs of our clients’ dynamic and evolving marketplaces.

Lahlouh's mission is to provide the highest quality, most cost-effective business communications solutions available.

Core Capabilities Include

• Sheet-fed offset print
• Fulfillment / Distribution
• Dynamic digital print
• Packaging Design
• Mailing
• Marketing promotions
• Full-service bindery and assembly
• Promotions
• Online Solutions
• Large Format print
  
  

Position: Marketing & Business Development Specialist

Reports to: Vice President, Sales

FLSA Status: Exempt

Department: Marketing

Location/Shift: Lahlouh, Inc. (Burlingame, CA) / Day

Position Summary

This position is exempt and will work with the VP of Sales to assist in tasks required to assist overall selling efforts.

Responsibilities

• Budgeting —Responsible for creation and management of annual marketing budget—build budget to meet company objectives, track spend to ensure adherence to budget, track Return on Investment (ROI) to measure performance, etc.
• Marketing Initiatives —Oversee and project manage all marketing initiatives to ensure they stay on schedule and meet stated goals. Initiatives include, but are not limited to, the following
• Create Client Presentations (PowerPoint, Canva)
• Oversee digital marketing services and content creation provided by Marketing Assistant (Contractor) and delegate projects, as appropriate.
• 1 Monthly Newsletter
• 2 Monthly Blog posts
• Social media updates; 4 per week per platform (LinkedIn, Instagram & Facebook)
• Special projects, as needed
• Oversee Website Updates ( oversee updates and maintenance—work with web designer contractor)
• Provide oversight and support for Client Marketing Events
• Create and manage marketing content, collateral, self-promotion tools, email cadences, videos, inventory, samples, etc.
• Handle special requests from Account Executives (presentations, one-pagers, videos, samples, email cadences, RFPs, etc.)
• Manage, organize, coordinate, and oversee complex, cross-functional marketing projects through to completion (direct mail campaigns, design & print projects, redemption portals, email campaigns, etc.)
• Marketing Strategy & ROI .
• Provide marketing analytics management and reporting to analyze effectiveness
• Set goals and tone for overall marketing strategy.
• Make recommendations for additions to or changes to overall marketing initiatives and/or budget to improve results.
• Measure ROI on all marketing initiatives, where possible (i.e., lead generation, new business development lead source, social media followers, etc.)
• Review marketing analytics and determine trends, identify issues, identify opportunities, suggest action, etc.
• New Business Development
• Oversee info@lahlouh.com leads and quantify results of new business leads.
• Develop Request for Proposal (RFP) & Request for Information (RFI) database and tools and aid sales representatives on all responses.
• Manage list of prospective and existing clients in Lahlouh CRM, who “opt-in” to receive marketing materials.
• Communications —Ongoing Communication regarding marketing initiatives and updates:
• Work closely with Dir. of Sales (Print Reps) and Snr. Director of Promo (Promo Reps) to understand their requirements for marketing support and to provide creative solutions to assist their teams to meet new business development goals.
• Regular check-ins with Director of Sales & Director of Promo to ensure their marketing needs are being met.
• Regular check-in with Snr. VP of Sales & Marketing to discuss ongoing projects, opportunities, issues, etc.
• Manage ongoing posts to Sales SharePoint site/Communication Hub—sample gallery, marketing resource links, client presentations, etc.
• Announcements to Account Executives, as needed to keep them engaged in marketing activities.
• Schedule and facilitate meetings, and document meeting notes and action items, as related to marketing initiatives.
• Oversee and maintain Sales Sample Room
• Brand Guidelines —Ensure adherence to Lahlouh style guidelines for all marketing services
• Education & Training —Stay current on industry trends and competitive landscape and adjust our marketing plan, accordingly. Provide and deliver training and user support, as needed
• Customer Satisfaction — Conduct annual client satisfaction survey to comply with ISO manufacturing stated goals.
  
  

Qualifications

• Excellent project management skills
• Proficient knowledge of commercial printing industry
• Excellent verbal and written communication skills
• Proven experience with marketing and new business development
• Experience building PowerPoint Presentations, Canva Presentation Decks, Flipping Books, Videos, etc.
• Must be highly organized, flexible, self-motivated, and willing to learn and accept additional responsibilities
• Must be responsive to the needs of the department and be able to tackle various projects without losing focus
• Good organizational skills, persistent follow-up, effective interpersonal skills and attention to detail
• Ability to work well under pressure and maintain confidentiality
• Good professional judgment with ability to work independently
• Proficient knowledge of Word, PowerPoint, Canva, Excel (including Pivot Tables & Charts), PowerPoint, SharePoint, OneNote, and Outlook
  
  

Compensation

• $90,000-$120,000/annually.
  
  

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